

Metaverse
A Google GenAI expert weighs in on why companies are clamouring for AI agents – Crypto News
Google, doubling down on artificial intelligence (AI) to fuel revenue growth, is witnessing increased enterprise interest in agentic workflows, according to Oliver Parker, vice president of global Generative AI (GenAI) go-to-market at Google Cloud.
In the last few months, the interest has been growing significantly, Parker noted during a recent interview in India.
AI agents—autonomous systems capable of decision-making and action—are designed to perform tasks with minimal human intervention. From driverless cars to smart home assistants and trading bots, these agents represent a critical evolution in AI technology.
Read this | AI and GenAI are transforming robotics: ABB robotics global head
Google’s newly launched AgentSpace platform enables businesses to create AI-powered workflows that integrate seamlessly into operations, offering tools for tasks like enterprise search and data interaction. It is “taking AI beyond developers to the business layer,” Parker explained.
Over the past year, Google has poured resources into developing agentic models. These systems can process broader contextual data, anticipate multiple steps ahead, and execute tasks autonomously under human supervision. CEO Sundar Pichai underscored this shift in a December blog post announcing Gemini 2.0, describing it as the foundation for the “next era of models built for this agentic era.”
Building agentic systems in low-code environments is emerging as the quickest way to drive enterprise value.
When to use AI agents?
The value of agentic systems lies in their ability to trade off latency and cost for enhanced task performance, and those using these systems should consider when this tradeoff makes sense, noted a 20 December blog by tech company Anthropic.
However, companies need to deploy these systems judiciously, Parker said. “Think of a model as an engine and an agent as a car,” he explained, emphasizing that many enterprises embed large language models (LLMs) into workflows without creating fully autonomous systems.
For cost-sensitive and latency-critical use cases, Google offers Gemini Flash, a model optimized for speed and affordability. In contrast, Gemini Pro caters to reasoning-intensive tasks, albeit at higher costs and slower response times.
Parker cited a Southeast Asian chat assistant as an example of Gemini Flash’s utility, while Gemini Pro excels in scenarios requiring complex decision-making.
Google’s AI strategy extends to Vertex AI, its enterprise developer platform that supports diverse models. Partnerships with Anthropic, Cohere, Mistral, and Meta’s Llama further underline Google’s commitment to flexibility, offering enterprises a suite of AI tools tailored to their needs.
Enterprise adoption of AI is accelerating globally, despite concerns about return on investment (ROI). Parker observed that while US enterprises focus on extracting value from business platforms, countries like India and China—traditionally developer-centric—are increasingly embracing higher-level services. “Building agentic systems in low-code environments is emerging as the quickest way to drive enterprise value,” he said.
Success stories such as Apollo 24/7 Health’s AI-powered consultation assistant highlight the transformative potential of these solutions. These systems streamline processes and enhance user experiences while driving down costs.
Read this | How AI, GenAI malware is redefining cyber threats and strengthening the hands of criminals
“Over the next 12–24 months, we’ll see progress in models and platforms, with enterprise value shifting beyond developers to packaged solutions like agent-based platforms,” Parker said, citing AgentSpace’s seamless integration with tools like ServiceNow, Workday, and Salesforce.
Tackling rising competition
However, competition in this space is heating up in the cloud infrastructure services space, which includes infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and hosted private cloud services. Third-quarter enterprise spending on cloud infrastructure services was $84 billion worldwide, up $15.7 billion or 23% from the third quarter of 2023, according to the Synergy Research Group, with generative AI being a major factor behind the market acceleration.
That said, Amazon maintains a strong lead with a 31% market share, followed by Microsoft (20%) and Google (13%). Among the tier two cloud providers, those with the highest year-on-year growth rates include Oracle, Huawei, Snowflake and Cloudflare, according to Synergy Research.
Parker countered, “Google’s vertically integrated stack—from silicon to infrastructure—provides a unique advantage, allowing us to optimize for cost, latency, accuracy, and performance. This approach enables tailored solutions across diverse use cases, such as leveraging long context windows (up to 2M tokens in Flash)”.
Google, according to Parker, anticipates a shift toward AI-first tech stacks, “which may redefine the hyperscaler (big cloud services providers) landscape as companies prioritize AI partnerships over traditional infrastructure”.
He added that Google has made “significant improvements over the past year, reducing errors and enhancing reliability”. For regulated environments, human oversight remains crucial. Tools like grounding with Google Search enhance accuracy, particularly for currency and factual checks, “although no model is flawless yet”, Parker asserted.
As an employee myself, I use tools like our Gemini system daily, showcasing the importance of adopting advanced technologies.
Google, he added, is also championing energy efficiency–from water cooling data centres to optimizing tensor processing units (TPUs), “maintaining leadership in sustainability while meeting AI compute demands.”
Ongoing learning
But what skills will employees need in this era of high automation?
“As an employee myself, I use tools like our Gemini system daily, showcasing the importance of adopting advanced technologies,” Parker said. He acknowledged that skilling the workforce is critical—not just for technical teams but across the board.
Parker also underscored the importance of multimodal AI, like the company’s Gemini models, which integrate text, speech, images, and video. “Over 80% of recent meetings highlighted the growing demand for such capabilities, which open up new use cases and solidify AI’s role in enhancing human productivity,” he said.
Training, according to Parker, isn’t just about building AI but also using it effectively. “For instance, in 2023, we committed to training 1 million people in two years, but we achieved that goal within 12 months by leveraging platforms like YouTube and targeting diverse audiences—startups, traditional workers, and beyond,” he added.
Also read | Five artificial intelligence trends to track in 2025
Acknowledging that the pace of change is challenging, Parker said Google is adapting by rapidly developing content and using its vast resources to distribute it. Education helps people see AI as an economic benefit rather than a threat to their skills, he concluded.
-
Blockchain1 week ago
On-Chain Tokenization for Payments Professionals – Crypto News
-
Cryptocurrency1 week ago
Copper and P2P.org announce strategic collaboration to elevate institutional staking solutions – Crypto News
-
others1 week ago
Billionaire Barry Silbert Says This Is the Next Big Investment Theme for Crypto Assets – Crypto News
-
Blockchain1 week ago
Crypto, DeFi may widen wealth gap, destabilize finance: BIS report – Crypto News
-
Cryptocurrency1 week ago
XRP bulls eye $2.60 – One move can trigger a major squeeze – Crypto News
-
others7 days ago
GBP/USD retreats from YTD high past 1.34 on Fed turmoil – Crypto News
-
others6 days ago
Cantor Partners With Tether, SoftBank, Bitfinex For $3 Billion Bitcoin Bet – Crypto News
-
Cryptocurrency6 days ago
Dogecoin ETF? 21Shares files as crypto market sees 12% rally – Crypto News
-
Business1 week ago
Pi Coin Price Soars As Pi Network Reveals Massive Community Reward Plans – Crypto News
-
Blockchain1 week ago
Cardano Whales Offload 180 Million ADA In 5 Days – Smart Profit-Taking? – Crypto News
-
Blockchain1 week ago
Altcoin unit bias ‘absolutely destroying’ crypto newbies — Samson Mow – Crypto News
-
Cryptocurrency1 week ago
Cardano Price Safeguards $0.600 Support, Upside Momentum Weakens – Crypto News
-
Business1 week ago
Expert Says Solana Price To $2,000 Is Within Reach, Here’s How – Crypto News
-
Cryptocurrency1 week ago
Bybit CEO: Two-Thirds of Funds From $1.4B Lazarus Group Hack Still Traceable – Crypto News
-
others6 days ago
Australian Dollar receives support as private sector activity expands in April – Crypto News
-
others6 days ago
Tests 99.00 support after pulling back from nine-day EMA – Crypto News
-
Technology6 days ago
HashKey, Bosera partner to launch world’s first tokenized money market ETFs – Crypto News
-
Cryptocurrency6 days ago
XRP climbs on risk appetite as Trump Fed stance lift crypto rally – Crypto News
-
Cryptocurrency1 week ago
FARTCOIN Returns to Top 100 Alts After 10% Surge, BTC Stays Calm at $85K (Weekend Watch) – Crypto News
-
Cryptocurrency1 week ago
Evening Workouts Could Be Disrupting Your Sleep, New Study Finds – Crypto News
-
Cryptocurrency1 week ago
Elizabeth Warren Warns Stock Market Will Crash If Trump Fires Powell, Will Crypto Market Crash Too? – Crypto News
-
Business1 week ago
XRP, Bitcoin, Ethereum Price Prediction: $100M Shorts Wiped as Crypto Market Bounces 2.89% – Crypto News
-
Technology1 week ago
Peter Schiff Predicts Gold Will Soar As Fed Cuts Rates, Will Bitcoin Price Follow? – Crypto News
-
Technology7 days ago
European Central Bank Claims Trump’s Crypto Push to Impact Europe Economy – Crypto News
-
Business6 days ago
Quickswap Founder Shares What it Takes to Build a Successful DEX – Crypto News
-
Cryptocurrency6 days ago
Analyst holds $5 target for Pi Network ahead of major token release – Crypto News
-
Technology6 days ago
AWS, Microsoft Slow Down Data Center Deployments – Crypto News
-
Blockchain5 days ago
Strike’s Mallers to head firm seeking superior Bitcoin play to MSTR – Crypto News
-
Cryptocurrency1 week ago
Canary Capital Seeks SEC Approval for Tron ETF With Staking – Crypto News
-
others1 week ago
Peter Brandt Predicts 50% Crash For ‘Everyone’s Favorite’ XRP Price – Crypto News
-
others1 week ago
On-Chain Metrics Suggest Bitcoin (BTC) Could Be Approaching Early Bear Market Phase: Glassnode – Crypto News
-
others1 week ago
Controversial Exchange eXch To Shutter in May Amid Allegations the Project Laundered Crypto Stolen in Bybit Hack – Crypto News
-
Technology1 week ago
What Next For Crypto Market As Trump Signals Potential End To US-China Trade War? – Crypto News
-
Cryptocurrency1 week ago
XRP bulls eye $2.60 – One move can trigger a major squeeze – Crypto News
-
Cryptocurrency1 week ago
Trump Tariffs Spark Panic Selling – Crypto News
-
De-fi1 week ago
Dive Into Lending, Borrowing, and Real World Assets with Maple Finance: Sid Powell – Crypto News
-
Cryptocurrency1 week ago
Cathie Wood’s Ark Invest Gains First Exposure to Solana With 3iQ ETF Bet – Crypto News
-
Business1 week ago
Paul Atkins Officially Sworn In As SEC Chair, Here’s What To Expect – Crypto News
-
Blockchain1 week ago
Bitcoin Rally Ahead? Analysts Say These Key Indicators Look Bullish – Crypto News
-
Business1 week ago
Is Galaxy Digital Selling Ethereum And Buying Solana On Binance? – Crypto News
-
others1 week ago
MSTR Stock Price Surge on $556M Bitcoin Purchase, But Analysts Warn of Crash, Here’s Why – Crypto News
-
others7 days ago
Galaxy Executive Predicts That US Government Will Accumulate Bitcoin This Year To Boost BTC Strategic Reserve – Crypto News
-
Technology7 days ago
Ethereum Price Reverse Below $1,700 as Galaxy Digital Dumps $106M ETH for Solana – Crypto News
-
Cryptocurrency7 days ago
Over $120 Million Chainlink Exit Exchanges, What Is Happening? – Crypto News
-
Technology6 days ago
Grayscale moves to convert Digital Large Cap Fund into ETF – Crypto News
-
Cryptocurrency6 days ago
Colorado sees just 80 crypto tax payments in 3 years – Crypto News
-
Metaverse6 days ago
Building trust in Agentic AI and the future of enterprise solutions – Crypto News
-
Technology6 days ago
ALOGIC Echelon wireless keyboard and mouse review: Quiet, capable, and convenient – Crypto News
-
Cryptocurrency6 days ago
Galaxy Digital secures FCA approval to offer derivatives trading in the UK – Crypto News
-
Cryptocurrency6 days ago
Will Litecoin hit $100? Trump’s tariff pause, ETF hopes fuel debate – Crypto News