Binance Launches Crypto Services for Family Offices – Crypto News

Binance has launched a concierge-style service designed for family offices, asset managers, and private funds taking their first steps into the crypto space.

According to the exchange on Wednesday, the new service offers personalized onboarding with dedicated managers, support for over 100 fiat currencies, and access to tailored structured products. 

The service also includes credit lines, institutional-grade custody through partnered custodians, and real-time analytics and reporting tools designed to give professional investors clear visibility into their portfolios.

Binane said the new product is a response to “affluent investors” in traditional finance who are entering crypto markets and are unsure of how to navigate the space effectively.