

Metaverse
Two experts predict AI will transform companies’ understanding of themselves – Crypto News
IN A RECENT survey of North American chief executives and chief financial officers, nearly 80% listed corporate culture as one of the five most important factors driving their company’s financial performance. A growing body of empirical evidence supports their belief that culture matters—and can boost profitability.
Yet, in the same survey, an even higher number of respondents—84%—said their company’s culture is not where it needs to be. Again the data supports their intuition. The average culture rating of large employers in America on Glassdoor, a website that lets workers rate their employers, is 3.6 out of 5. Few people would be excited to eat in a restaurant or ride with an Uber driver with that kind of rating. Similarly, few employees are likely to relish spending 40 hours each week in an average culture.
Building and maintaining a healthy corporate culture can be even more challenging in organisations where employees work remotely. In an ongoing study, we find that the companies where employees are most effusive about remote work score lower than their peer groups on corporate culture, especially on learning and development opportunities and honest communication.
Leaders cannot improve what they cannot measure. Unfortunately, the most common tool for gauging corporate culture—the engagement survey—suffers from serious limitations. Faced with a long list of questions, employees switch to auto-pilot and assign identical or similar scores to every question. Employers that ask dozens of multiple-choice questions, as many do, might glean only a couple of reliable insights because of respondents zoning out. Even when employees do engage with a question, their score offers little guidance on how to improve things. And what if the topic the employee really wanted to weigh in on wasn’t included?
Recent advances in AI—most notably large language models (LLMs)—allow leaders, for the first time, to glean nuanced insights into their corporate culture from how employees talk about their company in their own words. Rather than answering reams of questions on a five-point scale, workers can now simply explain what is and isn’t working in their organisation and offer suggestions for how it can improve. The AI can do the heavy lifting, providing much more granular classification of comments and assessment of sentiment.
Freed from the shackles of traditional surveys, organisations can use AI to gather and process employee feedback from many sources. The volume of available feedback is staggering. Combining free text from internal surveys, performance feedback provided to managers, online employer reviews and other sources equates to tens of thousands of pages of data each year for a large company. Until recently, organisations had to rely on crude tools such as word clouds or search keywords to gain insights from this trove of information.
Armed with the more numerous and granular measurements that AI brings, executives can more quickly and easily assess whether their company is living up to the values it considers “core”, identify the most important cultural elements driving everything from employee attrition to innovation, diagnose toxic subcultures within the organisation, and plot progress over time. After spotting important patterns, leaders can dive into the raw feedback for more nuanced context and employees’ recommendations on how to improve culture.
Take Amazon, which aspires to be the best employer in the world. We used our AI platform to analyse tens of thousands of employee reviews of the e-commerce giant. This showed that Amazon does well on many of its leadership principles, such as “customer obsession” and “invent and simplify”. But the firm’s culture also contributes to employee burnout, especially among software engineers, who are twice as likely to complain about burnout than warehouse workers or drivers. Raw employee feedback points to ways Amazon could reduce stress for engineers, like fixing a performance-review process widely viewed as brutal or minimising late-night disruptions when technical employees are on call.
Even the largest companies will take their time adopting AI. But cultural analysis is one of the few areas where it can be embraced right now, because it plays to one of AI’s biggest current strengths: understanding natural language at scale.
This does not mean that leaders should blindly trust the output of LLMs. The tools require safeguards to protect against foibles, such as hallucinating made-up answers. Models should measure the elements of culture based on solid evidence, rather than the latest management fad. Leaders need to take a broad view of culture, measuring not only the factors that influence employee satisfaction but also topics that shape a company’s ability to adapt to market shifts and to avoid unethical or illegal behaviour.
Leaders who do adopt AI for cultural insights can use these to make their employees happier, lower the odds of reputational disasters and, ultimately, boost their profits. Measurement is not the only piece of the “successful culture” puzzle, but it is a crucial one. Culture has always been an enigma at the heart of organisational performance: undoubtedly important, but inscrutable. With AI, meaningful progress can be made in deciphering it.
Don Sull is a professor at the MIT Sloan School of Management and a co-founder of CultureX, a research and AI firm. Charlie Sull is a co-founder of CultureX.
-
Blockchain1 week ago
Ripple and Ctrl Alt Team to Support Real Estate Tokenization – Crypto News
-
others1 week ago
EUR/USD recovers with trade talks and Fed independence in focus – Crypto News
-
Technology1 week ago
Fed Rate Cut Odds Surge As Powell’s Future Hangs In The Balance – Crypto News
-
Business1 week ago
Pepe Coin Rich List June 2025: Who’s Holding Highest PEPE as it Nears Half a Million Holders? – Crypto News
-
Cryptocurrency1 week ago
It’s a Statement, Says Bitfinex Alpha – Crypto News
-
Metaverse1 week ago
Why voice is emerging as India’s next frontier for AI interaction – Crypto News
-
Technology1 week ago
Fed Rate Cut Odds Surge As Powell’s Future Hangs In The Balance – Crypto News
-
Business1 week ago
XLM Is More Bullish Than ETH, SOL, And XRP, Peter Brandt Declares – Crypto News
-
Cryptocurrency1 week ago
Anarchy, crime and stablecoins – Blockworks – Crypto News
-
others1 week ago
Top Crypto Exchange by Trading Volume Binance Announces Airdrop for New Ethereum (ETH) Ecosystem Altcoin – Crypto News
-
Cryptocurrency1 week ago
Bitcoin trades near $119K after new all-time high; Coinbase rebrands wallet to ‘Base App’ – Crypto News
-
Technology6 days ago
“Decentralized Ponzi Scheme”- Gold Bug Peter Schiff Slams Landmark Crypto Bills – Crypto News
-
Cryptocurrency1 week ago
1inch price forecast: 1INCH hits 7-month high after double digit gains – Crypto News
-
Cryptocurrency1 week ago
1inch price forecast: 1INCH hits 7-month high after double digit gains – Crypto News
-
others1 week ago
VanEck Details Key Drivers Boosting Bitcoin Price, Including Corporate Treasury Demand, ETF Flows and More – Crypto News
-
Business1 week ago
XRP Lawsuit Update: Ripple Paid $125M in Cash, Settlement Hinges on Appeal – Crypto News
-
De-fi7 days ago
BNB Chain Teases New Blockchain with Privacy Features to Compete With Crypto Exchanges – Crypto News
-
Technology6 days ago
Breaking: GENIUS Act Becomes First Major Crypto Legislation as Trump Signs Bill – Crypto News
-
Cryptocurrency6 days ago
California Sheriffs Believe 74-Year-Old’s Disappearance Linked to Son’s Crypto Fortune – Crypto News
-
Cryptocurrency5 days ago
Shytoshi Kusama Breaks Silence on New SHIB AI Whitepaper and Transformed Future – Crypto News
-
Cryptocurrency5 days ago
Altseason heats up, but Bitcoin could face short-term pullback – How? – Crypto News
-
Cryptocurrency4 days ago
XRP Price Hits All-Time High at $3.66 — Can It Smash Through $4 After Trump Win & SEC Shake-Up? – Crypto News
-
Blockchain3 days ago
Institutional Demand Surges As Ethereum Sets New Inflow Records – Crypto News
-
Technology1 week ago
XLM Price Forecast: Why Stellar Lumens May Crash After 80% Rally in Last 7 Days – Crypto News
-
Cryptocurrency1 week ago
Hypercharged Exposure to XRP and Solana Now Available With These Two ETFs – Crypto News
-
Blockchain1 week ago
BitMine Shares Rallied After Peter Thiel Investment. – Crypto News
-
others1 week ago
Scammer Drains $10,000,000 From IRS in International Tax Fraud and Identity Theft Scheme: DOJ – Crypto News
-
Business1 week ago
XRP ETF Still in Play- SEC Commissioner Debunks Rejection Speculations – Crypto News
-
Business1 week ago
Ethereum Price Prediction- Bulls Target $3,700 As ETH Treasury Accumulation Soars – Crypto News
-
others1 week ago
GBP/USD rallies on US PPI dip and Trump’s potential Powell removal – Crypto News
-
others1 week ago
GBP/USD rallies on US PPI dip and Trump’s potential Powell removal – Crypto News
-
Cryptocurrency1 week ago
Russia’s $85 Billion Sberbank to Launch Crypto Custody Services – Crypto News
-
De-fi1 week ago
U.S. House Passes Clarity, GENIUS, and Anti-CBDC Acts With Historic Bipartisan Support for Crypto – Crypto News
-
Cryptocurrency7 days ago
XRP Price Spikes to Record Highs As Momentum Signals Extended Gains – Crypto News
-
Blockchain7 days ago
Why Bitcoin self-custody is declining in the ETF era – Crypto News
-
Cryptocurrency6 days ago
US House passes three key crypto bills; market reaction muted as Bitcoin dips – Crypto News
-
De-fi6 days ago
Crypto Market Cap Hits $4 Trillion Milestone as US House Passes Landmark Bills – Crypto News
-
others5 days ago
Why Is The Crypto Market Rising Today? – Crypto News
-
Cryptocurrency5 days ago
Sanctum acquires Ironforge, plots transaction infrastructure vertical – Crypto News
-
De-fi1 week ago
DeFi TVL Surges Past $126B, Up Over 45% Since April – Crypto News
-
Cryptocurrency1 week ago
Exclusive: Bitwise to roll out daily attestations for bitcoin ETFs – Crypto News
-
Metaverse1 week ago
Broadcom challenges Nvidia’s AI dominance with ultra-connected Tomahawk networking chip launch – Crypto News
-
De-fi1 week ago
Solana RWA Growth Outpaces Ethereum in 2025 – Crypto News
-
Cryptocurrency1 week ago
Nothing Burger or Crypto Catalyst? – Crypto News
-
Metaverse1 week ago
Nvidia’s Jensen Huang says AI ‘fundamental like electricity’, praises Chinese models as ‘catalyst for global progress’ – Crypto News
-
Business1 week ago
$800 Billion JPMorgan To Rival Tether, Circle, and Ripple In Stablecoin Race – Crypto News
-
Cryptocurrency1 week ago
300% Bitcoin (BTC) Skyrocketing, Ethereum (ETH) Below $3,000 Again, Was Shiba Inu (SHIB) Dump Controlled? – Crypto News
-
De-fi1 week ago
TAC Token Rallies 50% as TON Application Chain Launches to Bring DeFi Back to Telegram – Crypto News
-
others1 week ago
Crypto Exchange Hack: BigONE Users Lose A Massive $27 Million In Recent Exploit – Crypto News
-
Cryptocurrency1 week ago
Pi Network Activity Soars as Mystery Wallet Acquires Millions in PI Coins – Crypto News