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Hyundai Department Store Duty Free, a renowned travel retailer based in Seoul, has been trailblazing its way through the NFT marketing landscape. <\/strong><\/p>\n A recent collaborative venture with an innovative digital art<\/a> firm and a metaverse service provider has further solidified its position at the forefront of NFT marketing.<\/p>\n In an industry-first, Hyundai Department Store Duty Free has leveraged<\/a> the expertise of SMATh World to create two unique digital characters. One is Newnique Traveler, and the other is Banana Noma. These characters are featured prominently in online and offline pop-up stores. <\/p>\n Indeed, they create an immersive experience that blends digital art and retail in a captivating way<\/a>, <\/p>\n A spokesperson for Hyundai Department Store Duty Free said<\/a> that it is a spectacle of digital artistry. It showcases and sells digital art and goods based on the two unique characters.<\/p>\n Furthermore, in collaboration with Olim Planet, Duty Free is also introduced. The Lost Cosmos<\/a>, This virtual pop-up store is designed to transport customers into a virtual shopping environment. <\/p>\n Here, customers can purchase a diverse range of goods. These include hoodies and t-shirts, all within the store’s immersive virtual environment.<\/p>\n \nNFT Marketing: A Unique Approach<\/h2>\n