{"id":120714,"date":"2023-07-11T08:09:11","date_gmt":"2023-07-11T08:09:11","guid":{"rendered":"https:\/\/dripp.zone\/news\/netflix-taps-ai-to-push-visual-effects-beyond-the-green-screen-crypto-news\/"},"modified":"2023-07-11T08:09:15","modified_gmt":"2023-07-11T08:09:15","slug":"netflix-taps-ai-to-push-visual-effects-beyond-the-green-screen-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/netflix-taps-ai-to-push-visual-effects-beyond-the-green-screen-crypto-news\/","title":{"rendered":"Netflix Taps AI To Push Visual Effects Beyond The Green Screen\n &#8211; Crypto News"},"content":{"rendered":"<div style=\"position:relative;overflow:visible;font-size:1.2em;line-height:1.58\">\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Researchers at Netflix say they may have rendered the omnipresent green screen obsolete.  Described as an innovative advancement in the application of AI in the film and television industry, the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/arxiv.org\/abs\/2306.13702\" class=\"sc-adb616fe-0 ePvUAp\">Magenta Green Screen<\/a> (MGS) leverages the power of artificial intelligence to enhance visual effects, making them more realistic and precise in real time.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">The streaming giant&#8217;s new technology is an impressive addition to its diverse arsenal, which already employs deep learning to tailor user experience.  Using AI, Netflix made a name for itself in successfully profiling its users and suggesting content to viewers.  AI has also helped Netflix create engaging highlights, recaps, and trailers to increase viewership.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Green-screen technology is a widely-used process that involves filming actors against a bright green background, which can later be digitally removed and replaced.  The process can be automated, but issues arise when green elements appear in the foreground or when fine details like hair strands or transparent objects are involved.  To address these issues, operators often manually adjust settings or paint over each frame, a time-consuming process.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Netflix says MGS uses AI to achieve better results than legacy green screens in a fraction of the time that it usually takes to edit a scene.<\/p>\n<h2 class=\"sc-2ed2039d-2 hmmXcn gg-dark:text-white scene:font-itc-avant-garde-gothic-pro scene:font-light\" style=\"margin-top:2em;text-align:left;padding-bottom:16px;margin-bottom:16px;border-bottom:1px solid #dfe2e4\" color=\"#333\">How Netflix uses AI to improve its VFX game<\/h2>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">The MGS method calls for filming actors against bright green LEDs, with red and blue LEDs illuminating them from the front, resulting in a magenta glow.  This unique lighting configuration creates separate red, green, and blue channels.  The green channel only records the background, making the foreground appear black, while the red and blue channels only capture the foreground, rendering the background black.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">The introduction of AI into this system allows for the green channel to be replaced in real-time, which means actors can be realistically and instantly placed in the foreground of another scene.  More remarkably, this AI technology can work accurately with transparent objects and intricate details like individual hair strands, which have been challenging with traditional methods.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">The application of AI doesn&#8217;t stop at the filming stage.  Since the MGS technique can result in magenta-tinted actors and objects, Netflix also employs AI to restore the full spectrum of color in the foreground.  This is accomplished by using a reference photograph of the actors lit normally.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Netflix is \u200b\u200bjust one of the many businesses riding the AI \u200b\u200bwave.  Other startups and unicorns are leveraging the use of AI tech to better profile users, provide better customer experiences and optimize their products.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">As <i>decrypt <\/i>recently <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/decrypt.co\/143226\/hollywood-writers-strike-not-rest-until-ai-stopped\" class=\"sc-adb616fe-0 ePvUAp\">Reported<\/a>, Zoom developed a GPT-powered meeting summarizer.  Also, Meta is using generative AI. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ai.facebook.com\/blog\/ai-ads-performance-efficiency-meta-lattice\/\" class=\"sc-adb616fe-0 ePvUAp\">to create better ads<\/a>Google is improving its office suite <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/decrypt.co\/139953\/google-bard-openai-chatgpt-ai-wars\" class=\"sc-adb616fe-0 ePvUAp\">thanks to its own LLM,<\/a> and even the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/decrypt.co\/147588\/us-military-training-ai-give-orders-handle-state-secrets\" class=\"sc-adb616fe-0 ePvUAp\">US Department of Defense<\/a> is trying to come up with interesting use cases for AI as a strategic tool.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Despite the complexities associated with the MGS technique, Netflix believes in the potential of its AI-powered GS system.  However, others in the industry have reservations.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Drew Lahat from video production company Geiger Post raised concerns about the practicality of the technique in fast-paced shooting environments and its competitiveness with other emerging methods.  &#8220;It may work well in a fully controlled space,&#8221; he <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.newscientist.com\/article\/2379971-netflix-invents-new-green-screen-filming-method-using-magenta-light\/\" class=\"sc-adb616fe-0 ePvUAp\">said<\/a>&#8220;but it would have to compete with other new techniques like virtual production stages, and win over producers in real-world scenarios.&#8221;<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Nevertheless, as Netflix researcher Paul Debevec <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.newscientist.com\/article\/2379971-netflix-invents-new-green-screen-filming-method-using-magenta-light\/\" class=\"sc-adb616fe-0 ePvUAp\">told New Scientist<\/a>&#8220;Computers have already provided such powerful tools to make a lot of stuff easier. [This is] Another thing that we can make easier, so that the talented artists that we have can focus on the artistry, actually making things look better.&#8221;<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:sm:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Netflix is \u200b\u200bbetting on AI to enhance not only viewers&#8217; experiences but also to streamline things behind the scenes.  Writers may <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/decrypt.co\/143226\/hollywood-writers-strike-not-rest-until-ai-stopped\" class=\"sc-adb616fe-0 ePvUAp\">hate AI sneaking into their businesses<\/a>but do VFX artists feel the same way?<\/p>\n<div class=\"my-4 border-b border-decryptGridline\">\n<div class=\"text-left p-8 md:py-12 md:px-12 max-w-prose relative\"><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-[6px] md:border-l-[6px] md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute top-4 left-4 md:top-6 md:left-6\"\/><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-[6px] md:border-l-[6px] md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute rotate-180 bottom-4 right-4 md:bottom-6 md:right-6\"\/><\/p>\n<h3 class=\"font-akzidenz-grotesk font-bold text-xl md:text-3xl mb-6 md:text-center gg-dark:text-white\">Stay on top of crypto news, get daily updates in your inbox.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Researchers at Netflix say they may have rendered the omnipresent green screen obsolete. Described as an innovative advancement in the application of AI in the film and television industry, the Magenta Green Screen (MGS) leverages the power of artificial intelligence to enhance visual effects, making them more realistic and precise in real time. The streaming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":120715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-120714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/120714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=120714"}],"version-history":[{"count":1,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/120714\/revisions"}],"predecessor-version":[{"id":120716,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/120714\/revisions\/120716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/120715"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=120714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=120714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=120714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}