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Google has announced an update to its Play Store policies, now allowing apps and games that incorporate NFTs<\/a> onto its platform. This move marks a continued shift in the company’s attitude toward blockchain-based technology.<\/p>\n Under the new rules, games that use tokenized assets will need to clearly state their use of blockchain elements. In an effort to foster responsible use, Google will prevent developers from glamorizing potential earnings derived from NFTs. The policy also extends to banning any “loot box” mechanisms in line with their anti-gambling stance<\/a>,<\/p>\n Reddit, which recently found major success with its Avatar NFTs, partnered with Google to shape the policy. \u201cWe partnered with Google to help update their policy, aimed at creating a level playing field that promotes user trust and responsible usage of blockchain technology,\u201d said Matt Williamson, Senior Engineering Manager at Reddit<\/a>In a press release. <\/p>\n The policy change follows a history of Google taking a hard stance against blockchain-based apps. In 2018, Google banned crypto mining apps,<\/a> which remain prohibited. More recently, Google kicked the blockchain-based game \u201cBitcoin Blast\u201d off the Play Store in 2021. <\/p>\n However, the company signaled a new direction by allowing ArDrive Mobile<\/a>a decentralized data storage app, on its platform in 2022 and listing the blockchain game Axie Infinity: Origins<\/a> in select markets.<\/p>\n