{"id":122754,"date":"2023-07-15T05:31:38","date_gmt":"2023-07-15T05:31:38","guid":{"rendered":"https:\/\/dripp.zone\/news\/jay-zs-roc-nation-and-puma-drop-nft-enhanced-sneakers-crypto-news\/"},"modified":"2023-07-15T05:31:40","modified_gmt":"2023-07-15T05:31:40","slug":"jay-zs-roc-nation-and-puma-drop-nft-enhanced-sneakers-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/jay-zs-roc-nation-and-puma-drop-nft-enhanced-sneakers-crypto-news\/","title":{"rendered":"Jay-Z’s Roc Nation and Puma Drop NFT-Enhanced Sneakers\n – Crypto News"},"content":{"rendered":"
\n

Apparel giant Puma and entertainment agency Roc Nation\u2014founded by rapper Jay-Z as a follow-up to his legendary hip-hop label, Roc-A-Fella Records\u2014have teamed up for a new sneaker collection that’s tied to <\/span>NFTs<\/span><\/a> and pays homage to the evolution of the mixtape.<\/span><\/p>\n

The RS-XL Mixtape sneaker collection has been designed by Alexander-John and Emory Jones while the digital experience has been led by Legitimate, a startup bridging the gap between physical products and digital experiences through its proprietary \u201cLGT Tag\u201d technology.<\/span><\/p>\n

The collection features three different mixtape-inspired sneaker styles, named Cassette Tape, Disc, and Playlist respectively. Each pair of sneakers features a unique blockchain-backed LGT Tag hidden under the tongue of the left shoe\u2014a near-field communication (NFC) chip that can be scanned with a smartphone to unlock an exclusive digital content.<\/span><\/p>\n

\n
\n

“TAKE OFF”<\/p>\n

You’re going to want to put on your headphones for this.<\/p>\n

Introducing “HUMBLE SOLES”, a new, never-before-released mixtape from @rocnation<\/a>exclusively available through the @puma<\/a> RS-XL “THE EVOLUTION OF THE MIXTAPE”<\/p>\n

14 unique tracks, accessible by scanning the LGT\u2026 pic.twitter.com\/kkmxeSkFCw<\/a><\/p>\n

\u2014 Legitimate – Phygital Products (@LegitimateTech) July 12, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Each NFC chip is also tied to an NFT minted by Legitimate via the <\/span>avalanche<\/span><\/a> blockchain. The NFT-linked LGT Tags can also authenticate physical products, including sneakers and other apparel.<\/span><\/p>\n

Buyers will also get access to weekly mixtape drops, a 14-track playlist featuring unreleased music from upcoming artists on Roc Nation, and “unfettered access to life behind the scenes as a Roc Nation artist.” The label is currently home to the likes of DJ Khaled, Alicia Keys, Fever 333 and Rihanna.<\/span><\/p>\n

A new documentary on the history of hip-hop will also be made available to owners. Puma said that the drop is tied to this year’s broader celebration of 50 years of hip-hop.<\/span><\/p>\n

The Mixtape collection went live earlier today, with the shoes available to buy online or in-store via<\/span> Puma, Foot Locker, and Champs North American stores for $130 per pair.<\/span><\/p>\n

<\/p>\n

In a statement, Legitimate founder and CEO Calvin Chan said that the collaboration spotlights the startup’s belief that it doesn’t “need to mention blockchain at all” in its products. <\/span>\u201cThat belief has been totally manifested in this partnership with Puma and Roc Nation,\u201d he added.<\/span><\/p>\n

\u201cThis collaboration is the first time in history that brands of this caliber are leveraging next-generation technology to do more than just sell a product,\u201d continued Chand. \u201cCollectively, we’re helping tell a story, elevate creators’ voices, and celebrate a movement that has captivated the world for half a century.\u201d<\/span><\/p>\n

In June, Puma released <\/span>a sneaker-based collaboration with NBA star LaMelo Ball<\/span><\/a> and the <\/span>NFT<\/span><\/a> To install project Gutter Cat Gang. Sold via an NFT available through the OpenSea marketplace, owners could then redeem the token for a physical pair of sneakers.<\/span><\/p>\n

\n
<\/p>\n

Stay on top of crypto news, get daily updates in your inbox.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n