<\/a><\/p>\n Asset tokenization has long been regarded as one of the most compelling applications of blockchain technology. Back in June 2019, the United States investment banking giant BNY Mellon announced<\/a> it has the potential to “dramatically change the dynamic” for investors and unlock opportunities that were previously out of reach. <\/p>\n real estate<\/a> is an inevitable place to start. Tokenizing properties can open the door to fractional ownership, enabling individuals to purchase a small chunk of a building. The volatility of global markets has shown why diversification is crucial \u2014 but until now, the sheer cost of real estate has made it inaccessible for many.<\/p>\n The benefits might not stop here, either. It can take up to six months<\/a> to close a purchase on a home, all thanks to a process that is time-consuming, agonizing and surprisingly paper-based. Tokenization has the potential to speed things up, all while offering a higher degree of trust and transparency. Enhanced liquidity could ultimately revitalize the market, making transactions frictionless.<\/p>\n There are also ramifications in the world of business. Franchising has proven an exceptionally popular way of expanding a brand \u2014 with McDonald’s, Subway and Chick-fil-A just some of the fast-food giants that allow entrepreneurs to open their own stores. Here’s the problem, though: there are huge expenses involved with this kind of investment. According to the HR company ADP<\/a>, startup costs can be as high as $5 million \u2014 a sum that few individuals could summon up on their own. The fractional ownership achieved through tokenization can remove barriers to entry, delivering tangible benefits for every participant in such an ecosystem.<\/p>\n Elsewhere, tokenization could offer a modern twist on crowdfunding, which has allowed cutting-edge products to hit the market with the support of everyday consumers. Embracing blockchain can allow entrepreneurs to reach a wider cross-section of investors, all the while delivering higher levels of liquidity. This could also transform the way pricey infrastructure projects get off the ground, especially in the renewable energy sector. Not only could this unlock fresh funding in the race to slash carbon emissions, but it could also bring down household bills.<\/p>\n Over on the star-studded streets of Hollywood, tokenization is already making its presence felt. From film productions to music rights, passionate fans can now take a financial stake in the creations they care about most. This can also free content creators from the confines of record labels and movie studios, allowing them to take risks and take control of their destiny. Better still, it also means anyone can become a celebrity. One compelling use case in this arena relates to Stoner Cats<\/a>an animated series backed by NFTs that was launched by Mila Kunis in 2021. It sold out in just 35 minutes.<\/p>\n One could argue that this is just the tip of the iceberg when it comes to the potential use cases for tokenization, but there are challenges that stand in the way. One of them is regulation, and fractured frameworks in jurisdictions around the world mean there’s a lack of cohesion for entrepreneurs who want to embrace this technology.<\/p>\n It’s also a very new space, with limited historical data and ties to a volatile market. That’s where platforms like Brickken<\/a> comein. Similar to Shopify enabling customized e-commerce stores, Brickken enables tokenizing businesses to create their own custom Token Store, further enhancing the demystification of tokenization. This project’s goal is to help digital assets be created, sold and managed in a seamless way. By offering a series of user-friendly tools and features presented in an all-in-one platform, Brickken empowers companies to easily embrace tokenization and infuse a 21st-century twist into their business model.<\/p>\n![\"\"](\"https:\/\/s3.cointelegraph.com\/storage\/uploads\/view\/3966cbbd40c44b51f720eed57e0c1683.png\"\/)
<\/p>\nMaking tokenization usable<\/h2>\n