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Traders on Coinbase\u2019s new Base chain have piled over $450,000 into an NFT offering from brand giant Coca-Cola \u2013 a strong showing despite the fact that major brand NFT launches have consistently demonstrated a lackluster history on secondary markets.<\/p>\n
Coinbase announced<\/a> the launch of the collection on Sunday, part of the chain\u2019s \u201cOnchain Summer\u201d initiative, and minting began roughly at noon in New York. The inspiration for the collection is an aesthetically confused mashup of both classic and contemporary art with Coke bottles.\u00a0<\/p>\n In the initial days of minting, the new collection quickly gained popularity among collectors. At time of writing, nearly 60,000 Masterpieces have been minted, bringing in over $450,000. Minting is scheduled to end Wednesday at 12 pm ET.\u00a0<\/p>\n Among the 3,000 individual NFT collections on Base, Masterpiece contract addresses account for 8 of the top 50 most active<\/a> collections in terms of transfers on a 24-hour basis, despite being just a few hours old.\u00a0<\/p>\n The Masterpieces mint contract<\/a> has been sending proceeds of the sale to a secondary address, which has collected<\/a> just over 192 ether (ETH<\/a>) worth $360,000 for the three classic painter themed collections of Vermeer, Munch and Van Gogh. Secondary addresses for the contemporary artists have gone to separate addresses, raking in a total of $88,000.\u00a0<\/p>\n The Base chain is quickly emerging as a destination for NFT traders. According to two Dune Analytics dashboards, over the past week, transfers for two popular NFT standards \u2014 ERC-721 and ERC-1155 \u2014 have been growing steadily, with Base now accounting for over 10% of total multichain volume<\/a> for both standards.\u00a0<\/p>\n Despite the hot start in what is otherwise a sluggish bear market for NFTs, Masterpieces buyers may have a rough road ahead of them in terms of turning profit on their digital Coke bottles.\u00a0<\/p>\n Historically, buying NFT collections from major brands has been a fraught proposition for traders. Fellow drink giant Budweiser launched the Budverse Cans: Heritage Edition collection<\/a> in November 2021, selling digital images of stylized historical beer cans for $499, or $999 \u201cgold\u201d cans. Since the mint, the floor price has fallen to .1 ETH on scant volume, representing a drawdown of 63%.\u00a0<\/p>\n This type of performance is not unusual for NFT launches from major brands.\u00a0<\/p>\n TIME Magazine\u2019s NFT drop was one of the most chaotic in Ethereum\u2019s history, with MEV bots<\/a> crowding the mint such that the collection sold out almost immediately. While the NFTs originally sold for .1 ETH, climbed as high as 3 ETH after mint, but now has settled at .03 ETH \u2014 a dollar-term drawdown of 83%.\u00a0<\/p>\n Generally speaking, brand collections enjoy a brief pump before collapsing and permanently remaining under mint price. However, multiple pieces from the Masterpieces collection have already fallen below their mint on OpenSea, even though minting is still open for another day.<\/p>\n Get the day\u2019s top crypto news and insights delivered to your email every evening.\u00a0Subscribe to Blockworks\u2019 free newsletter<\/a>\u00a0now.<\/strong><\/p>\n Want alpha sent directly to your inbox? Get degen trade ideas, governance updates, token performance, can\u2019t-miss tweets and more from\u00a0Blockworks Research\u2019s Daily Debrief<\/a>.<\/strong><\/p>\n Can\u2019t wait? Get our news the fastest way possible.\u00a0Join us on Telegram<\/a>\u00a0and follow us on\u00a0Google News<\/a>.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Traders on Coinbase\u2019s new Base chain have piled over $450,000 into an NFT offering from brand giant Coca-Cola \u2013 a strong showing despite the fact that major brand NFT launches have consistently demonstrated a lackluster history on secondary markets. Coinbase announced the launch of the collection on Sunday, part of the chain\u2019s \u201cOnchain Summer\u201d initiative, […]<\/p>\n","protected":false},"author":2,"featured_media":137415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-137414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/137414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=137414"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/137414\/revisions"}],"predecessor-version":[{"id":148432,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/137414\/revisions\/148432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/137415"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=137414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=137414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=137414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Future prospects<\/h2>\n
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