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On Monday (August 28), retail giant<\/a> Walmart and next-gen creative studio People of Crypto Lab<\/a> (POClab) unveiled \u2018Cultureverse\u2019 \u2013 an immersive virtual experience that pays homage to the 50th anniversary of Hip-Hop and the profound influence of Black culture, according to a press release shared with nft now.<\/p>\n Since 2021, the studio has been at the forefront of merging culture and technology, demonstrated by their groundbreaking #MetaPride initiative that introduced the world\u2019s first Pride festival in the metaverse. Some of its key partners include The Sandbox<\/a>, Animoca Brands<\/a>, Gaingels, ConcreteRose, Tess Ventures, and more.<\/p>\n Scheduled for a September launch, Cultureverse will debut on Spatial, embarking on an interactive virtual journey that serves as both a heartfelt tribute to Hip-Hop\u2019s early visionaries and an exploration of its dynamic evolution, including expanding technology accessibility for Black creators.\u00a0<\/p>\n This initiative represents a natural extension of POClab\u2019s ongoing commitment to spotlighting marginalized communities, as it continues to pursue its mission of driving change through meaningful digital connections while celebrating cultural heritage.<\/p>\n The experience is supported by the annual hip-hop music festival, Rock the Bells, in addition to other partners who weren\u2019t named. As a leading collaborator in this venture, Walmart will leverage its Black & Unlimited<\/em> platform to amplify the potential of Black creators, makers, and entrepreneurs.\u00a0<\/p>\n Through custom programming and unique collaborations integrated into the Cultureverse experience, Walmart wants to foster real-world impact through the virtual realm by working to empower a new generation of culture builders.<\/p>\n \u201cCultureverse presents a unique opportunity to bring Walmart\u2019s Black & Unlimited platform to the virtual world for the first time \u2013 all with the goal of inspiring a new generation of Black creators, entrepreneurs and culture builders and creating real-world impact in the process,\u201d said Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart.<\/p>\n<\/blockquote>\n Beyond serving as a one-time experience, Cultureverse emerges as a movement that signifies a shared dedication to inclusivity and representation of underrepresented voices.<\/p>\n \u201cWe are very proud to introduce Cultureverse and its mission, celebrating Black culture\u2019s impact on society. This collaboration with Walmart\u2019s Black & Unlimited aims to inspire a new generation of Black creators and foster an environment of innovation and inclusivity,\u201d said Simone Berry, co-founder of POClab.<\/p>\n<\/blockquote><\/div>\n","protected":false},"excerpt":{"rendered":" On Monday (August 28), retail giant Walmart and next-gen creative studio People of Crypto Lab (POClab) unveiled \u2018Cultureverse\u2019 \u2013 an immersive virtual experience that pays homage to the 50th anniversary of Hip-Hop and the profound influence of Black culture, according to a press release shared with nft now. Since 2021, the studio has been at […]<\/p>\n","protected":false},"author":2,"featured_media":143568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[245,239,243,242,244,202,184,241,240,189],"class_list":["post-143567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft","tag-azuki","tag-board-ape","tag-erc115","tag-erc721","tag-metamask","tag-nft","tag-nft-technology","tag-opensea","tag-sbt","tag-soul-bound-token"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/143567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=143567"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/143567\/revisions"}],"predecessor-version":[{"id":146251,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/143567\/revisions\/146251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/143568"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=143567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=143567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=143567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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