Consumers are developing a widening \u201ctrust gap\u201d with companies using artificial intelligence, with many airing concerns about the potential unethical use of the technology, according to a new Salesforce survey.<\/p>\n
On Aug. 28 the customer relationship software firm released survey<\/a> results from over 14,000 consumers and firms in 25 countries that suggested nearly three-quarters of customers are concerned about the unethical use of AI<\/a>.<\/p>\n Over 40% of surveyed customers do not trust companies to use AI ethically and nearly 70% said it’s more important for companies to be trustworthy as AI tech advances.<\/p>\n One thing\u2019s clear: there\u2019s risk of an AI trust gap. <\/p>\n As more and more businesses use AI, it\u2019s on the brands to earn their customers\u2019 trust.<\/p>\n Check out more findings from the new State of the Connected Customer Report: https:\/\/t.co\/YJhtaHQQZk<\/a> pic.twitter.com\/Roa0BJjFoQ<\/a><\/p>\n \u2014 Salesforce (@salesforce) August 28, 2023<\/a><\/p><\/blockquote>\n Salesforce highlighted that respondents have become less open to using AI since last year.<\/p>\n In its 2022 survey, over 80% of business buyers and 65% of consumers were open to using AI to improve experiences \u2014 both have dropped respectively to 73% and 51%.<\/p>\n Meanwhile, a separate survey<\/a> of nearly 1,500 Australians released Aug. 28 by market research firm Roy Morgan found nearly 60% of those surveyed agreed AI \u201ccreates more problems than it solves.\u201d <\/p>\n One in five also believed the tech would risk human extinction by 2043 \u2014 echoing fears from AI pundits who signed a letter in May<\/a> agreeing that mitigating human extinction risks from AI should be a global priority.<\/p>\n However, despite the two recent showing a growing distrust of AI, another shows a majority in the United States haven\u2019t heard of \u2014 let alone even used \u2014 what\u2019s arguably the most widely-known AI chatbot<\/a>.<\/p>\n Related: <\/em><\/strong>OpenAI debuts ChatGPT Enterprise \u2014 4 times the power of consumer version<\/em><\/strong><\/a><\/p>\n An Aug. 28 Pew Research report<\/a> of over 5,000 Americans found that 18% had actually used OpenAI\u2019s ChatGPT.<\/p>\n Around a quarter overall had heard of the chatbot and of the ChatGPT-aware cohort it was mostly those under 30 years old \u2014 around 40% \u2014 who had used the bot at least once.<\/p>\n\n
More problems than it solves<\/h3>\n
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