{"id":164939,"date":"2023-09-29T08:40:44","date_gmt":"2023-09-29T03:10:44","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=164939"},"modified":"2023-09-29T08:40:44","modified_gmt":"2023-09-29T03:10:44","slug":"vaneck-releases-two-etf-ads-ahead-of-possible-monday-launch-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/vaneck-releases-two-etf-ads-ahead-of-possible-monday-launch-crypto-news\/","title":{"rendered":"VanEck releases two ETF ads ahead of possible Monday launch – Crypto News"},"content":{"rendered":"
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Investment manager VanEck has fired up the marketing engine for its \u201cupcoming\u201d Ethereum futures exchange-traded fund (ETF), which some analysts expect could be launched as early as Oct. 2. <\/p>\n

On Sept. 28, VanEck released the two \u201cEnter the Ether\u201d themed TV commercials, revealing that its Ethereum Strategy ETF \u2014 tickered EFUT \u2014 is \u201ccoming soon.\u201d<\/p>\n

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AI, AI, Uh Oh! Follow for updates on how to Enter the Ether. pic.twitter.com\/wM69nVtbWC<\/a><\/p>\n

\u2014 VanEck (@vaneck_us) September 28, 2023<\/a><\/p><\/blockquote>\n

The commercials came on the same day VanEck published a press statement about its upcoming EFUT, stating it will be listed on the Chicago Board Options Exchange and be managed by Greg Krezner, VanEck\u2019s Head of Active Trading.<\/p>\n

Bloomberg ETF analysts Eric Balchunas and James Seyffart believe<\/a>\u00a0the TV ads could hint that Ethereum futures ETFs are \u201chappening sooner than expected.\u201d <\/p>\n

Seyffart expects VanEck\u2019s new ETF to launch on Monday despite a Sept. 29 document<\/a> stating it won\u2019t take effect for another 60 days. \u201cOur understanding is that the SEC is accelerating approvals for these things,\u201d he said.<\/p>\n

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Quick correction: they actually won’t be effective until Friday. Still, same result: Monday launch.<\/p>\n

\u2014 Eric Balchunas (@EricBalchunas) September 28, 2023<\/a><\/p><\/blockquote>\n

Enter the Ether<\/h3>\n

The first of VanEck\u2019s \u201cEnter the Ether\u201d advertisements is a rather short and quirky 15-second video featuring five actors looking at the camera with a deadpan expression and strange alien-sounding music in the background. <\/p>\n

\u201cEthereum. Now in an ETF form. Coming soon,\u201d says an actor. <\/p>\n

\u201cOh and HODL or Fork Off,\u201d says another actor, before the \u201cEnter the Ether\u201d message appears and the ad ends. <\/p>\n

The second ad appears more straightforward, with a 30-second spot suggesting that a \u201cshift\u201d is coming soon and that Ethereum\u2019s gravitational pull \u201cwill draw everyone in.\u201d<\/p>\n

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When you\u2019re ready, ENTER THE ETHER. The VanEck Ethereum Strategy ETF ($EFUT) is coming soon. Read our press release: https:\/\/t.co\/4QPOVd5nB2<\/a> pic.twitter.com\/vSF3HzMuvC<\/a><\/p>\n

\u2014 VanEck (@vaneck_us) September 28, 2023<\/a><\/p><\/blockquote>\n

Balchunas expects more marketing efforts from ETF issuers as ETFs get approved, particularly when spot Bitcoin ETFs get the greenlight. <\/p>\n

\u201cIt will be a marketing war like we’ve never seen since they all do same thing and launch on same day. Unprecedented.\u201d<\/p><\/blockquote>\n

Related: <\/em><\/strong>SEC delays spot Bitcoin ETF decision for BlackRock, Invesco and Bitwise<\/em><\/strong><\/a><\/p>\n

Meanwhile, financial services firm Valkyrie told Cointelegraph that it will also soon begin offering exposure to Ether through its existing Bitcoin Strategy ETF<\/a> \u2014 making it one of the first firms to do so amid several pending applications with the U.S. Securities and Exchange Commission.<\/p>\n

On Sept. 28, Seyffart said in an X post<\/a> that it was \u201clooking like the SEC is gonna let a bunch of Ethereum futures ETFs go next week potentially,\u201d spurred by a potentially imminent U.S. government shutdown. <\/p>\n

There are 15 Ether futures ETFs from nine issuers vying to launch.<\/p>\n

Magazine:<\/em><\/strong> <\/em><\/strong>How to protect your crypto in a volatile market \u2014 Bitcoin OGs and experts weigh in<\/em><\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Investment manager VanEck has fired up the marketing engine for its \u201cupcoming\u201d Ethereum futures exchange-traded fund (ETF), which some analysts expect could be launched as early as Oct. 2. On Sept. 28, VanEck released the two \u201cEnter the Ether\u201d themed TV commercials, revealing that its Ethereum Strategy ETF \u2014 tickered EFUT \u2014 is \u201ccoming soon.\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":164940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[235,203,210,234,231,232,237,238,236,233],"class_list":["post-164939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-bitcoin","tag-crypto-currency","tag-elon-musk","tag-ethereum","tag-hyperledger","tag-ibm","tag-mining","tag-nodes","tag-spacex","tag-tesla"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/164939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=164939"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/164939\/revisions"}],"predecessor-version":[{"id":164942,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/164939\/revisions\/164942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/164940"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=164939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=164939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=164939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}