In a session at Blockchain Expo Europe<\/a>, Max Ndaboka, Global Enterprise Data Management Transformation Manager at PepsiCo<\/a>, delved into the world of Web3 and how it\u2019s modernising enterprises.<\/p>\n Speaking to a packed audience, Ndaboka shed light on the shift from Web2 to Web3 and highlighted the transformative potential it holds for businesses.<\/p>\n \u201cWeb2 is what we are all familiar with: the applications that we had in the past, running over the internet. Web3 is just referring to the next generation of the internet\u2014where we have applications running on blockchains and where we\u2019re using intelligence and artificial intelligence to create trustless applications,\u201d explains Ndaboka.<\/p>\n The three core benefits of Web3 that Ndaboka highlighted were:<\/p>\n Ndaboka went on to discuss the wealth of opportunities Web3 offers for business expansion. These opportunities include:<\/p>\n Maximus Ndaboka detailed PepsiCo\u2019s innovative Web3 initiatives, demonstrating how a traditional beverage giant is embracing this transformative technology. Some key initiatives include:<\/p>\n Despite the promise of Web3, Ndaboka acknowledged several challenges, including regulatory compliance, sanctions, authenticity of NFTs, data permanence, and combating illicit activities like money laundering.<\/p>\n Looking ahead, PepsiCo sees immense potential in the metaverse, especially when combined with generative AI. They aim to engage younger generations and adapt to evolving consumer preferences by meeting them where they are.<\/p>\n \u201cWeb3 is a very huge field of multiple opportunities. As a beverage company, we explored only a few areas, but you have opportunities in finance, banking, telecoms, and so on,\u201d explains Ndaboka.<\/p>\n \u201cWe still have a lot to do, but we are going in the right direction.\u201d<\/p>\n With Web3 on the horizon, the possibilities for innovation and transformation are near-limitless. Companies like PepsiCo are embracing the change and ensuring they are not left behind.<\/p>\n See also: <\/strong>Blockchain Expo Europe: Unearthing the catalysts for institutional crypto adoption<\/strong><\/a><\/p>\n\n
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PepsiCo\u2019s Web3 initiatives<\/h4>\n
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Web3 challenges and future outlook<\/h4>\n
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