<\/p>\n
Elon Musk-owned social media giant X (formerly Twitter) is testing a new clickbaity ad format that cannot be blocked or reported.<\/p>\n<\/p><\/div>\n
While normal ads on X carry an “ad” label, the new unspecified ads on the platform appear in the user’s “For You” feed, currently on the company’s mobile app, and redirect them to a third-party site when they try to click on them, reminiscent of the experience offered by low-quality clickbait sites, Mashable reported.<\/p>\n<\/p><\/div>\n
X has been struggling with ad revenue since Musk took over the company last year, with half of its biggest advertisers leaving the platform shortly after. Moreover, a new report from Media Matters shows that the advertisers who have since returned are spending up to 90 per cent less than before.<\/p>\n
A Reuters report also found that the X’s ad revenue has fallen by at least 55% year-on-year since the billionaire took over the social media giant in October last year.<\/p>\n
Musk has previously acknowledged that the social media platform has faced declining ad revenue due to pressure from activists. Last month, Musk blamed the Anti-Defamation League for a 60 per cent drop in the company’s ad revenue.<\/p>\n
Also Read| Elon Musk plans to have three subscription tiers for X. Here’s what you should know<\/a><\/p>\n Speaking at Vox Media’s Code conference last week, X CEO Linda Yaccarino said the platform had seen the return of around 1,500 brands in the past 12 weeks, while 90% of the company’s top advertisers had also returned.<\/p>\n A recent Bloomberg report had revealed that X is testing a new subscription feature that can limit the number of ads shown to users. CEO Linda Yaccarino had also confirmed in a meeting with X’s debtors that the company would be rolling out 3 tiers of subscriptions for users, allowing it to generate more revenue from users who were unlikely to pay the full price of the premium subscription.<\/p>\n \u00a0<\/p>\n “Exciting news! Mint is now on WhatsApp Channels \ud83d\ude80<\/span> Subscribe today by clicking the link and stay updated with the latest financial insights!” Click here!<\/strong><\/a> <\/p>\n More<\/a> \n\t\tUpdated: 08 Oct 2023, 07:16 AM IST\n\t<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Elon Musk-owned social media giant X (formerly Twitter) is testing a new clickbaity ad format that cannot be blocked or reported. While normal ads on X carry an “ad” label, the new unspecified ads on the platform appear in the user’s “For You” feed, currently on the company’s mobile app, and redirect them to a […]<\/p>\n","protected":false},"author":2,"featured_media":170290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[188,183,185,186,210,10815,187,184,189,150,182,190,157,5533],"class_list":["post-170289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-blockchain-tech","tag-blockchain-technology","tag-crypto-technology","tag-cryptocurrency-technology","tag-elon-musk","tag-elon-musk-x","tag-metaverse-technology","tag-nft-technology","tag-soul-bound-token","tag-tech","tag-technology","tag-token-technology","tag-twitter","tag-twitter-ads"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/170289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=170289"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/170289\/revisions"}],"predecessor-version":[{"id":170292,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/170289\/revisions\/170292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/170290"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=170289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=170289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=170289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}X starts testing new subscription model:<\/h2>\n
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