Snapchat maker Snap has teamed up with the Louvre museum in Paris on a five-part augmented reality (AR) experience called \u201cEgypt Augmented.\u201d<\/span><\/p>\n Launching Wednesday, it comprises four location-specific experiences based around three exhibits inside the museum\u2019s Department of Egyptian Antiquities, and one in the exterior courtyard, the Cour Carr\u00e9e. Additionally, Snapchat users around the globe can also use a free Face Lens feature inspired by the exhibition.<\/span><\/p>\n Upon scanning a QR code with their smartphone, visitors to the museum can see exhibits come to life in AR before their eyes. The “Dendera Zodiac,\u201d a ceiling relief featuring a Ptolemaic sky map from 50BC, appears in 3D alongside simple explanations of its symbols and purpose.<\/span><\/p>\n The \u201cChamber of Ancestors,” a carved tomb interior from 1450 BC representing Ancient Egyptian dynasties, is recreated in the glorious technicolor of its original pigments. Meanwhile, the pink granite bas-reliefs of the four-sided shrine, The 550 BC \u201cNaos of Amasis,\u201d are transformed back to their original state. Its wooden doors open to reveal a statue of the god Osiris once housed within.<\/span><\/p>\n Outside, a digital representation of the obelisk transported from Egypt\u2019s Luxor to Paris in 1836 appears to rear up in the center of the museum\u2019s Cour Carr\u00e9e where it was originally destined to be erected. Following some debate, the real thing finally found its home in the city\u2019s Place de la Concorde, where it currently stands.<\/span><\/p>\n The \u201cEgypt Augmented\u201d experience has been created to mark 200 years since archaeologist Jean-Fran\u00e7ois Champollion cracked the code to decipher Egyptian hieroglyphs using the famed Rosetta Stone.<\/span><\/p>\n During a preview on Tuesday, The Louvre\u2019s Vincent Rondot\u2014who heads up the museum\u2019s Antiquities Department\u2014told <\/span>Decrypt<\/span><\/i>\u2019s SCENE that it\u2019s paramount that a museum reflects the times we are living in.<\/span><\/p>\n <\/p>\n \u201cSnap\u2019s AR is a very good way to enhance our capacity to explain what we are presenting,\u201d he said. \u201cWe have to enter the dance.\u201d<\/span><\/p>\n Although he acknowledged that the experiences target a younger demographic, he maintained that \u201cthey can also attract an older generation to augmented reality.\u201d<\/span><\/p>\n He said that the Louvre\u2019s decision to debut the tech via Ancient Egyptian artifacts was a very deliberate one\u2014because alongside modern medicine and architecture, \u201cthe civilization is widely considered as the origin of technology itself.\u201d<\/span><\/p>\n The Louvre\u2019s Chief Curator H\u00e9l\u00e8ne Guichard added, \u201cArchaeologists are always very curious about progress, and always looking at how it can better serve our discipline and our mission of bringing it to the public.\u201d<\/span><\/p>\n She went on to describe how Egyptologist Flinders Petrie performed the first radiological study of an Egyptian mummy shortly after the X-ray technique was discovered at the end of the 19th century.<\/span><\/p>\n The \u201cEgypt Augmented\u201d experience was created by Snap\u2019s Paris AR Studio, which launched just 18 months ago and based out of the city\u2019s startup campus, Station F. One of the studio\u2019s focuses is on non-commercial partnerships with institutions.<\/span><\/p>\n According to the studio\u2019s director, Donatien Bozon, its mission is \u201cto educate and inspire the world about the true potential of AR\u2014especially in the field of culture and the arts where it can open up a whole new range of possibilities for cultural institutions.\u201d<\/span><\/p>\n \u201cOur goal is to partner with cultural institutions and artists to change the perception of AR,\u201d he told <\/span>Decrypt<\/span><\/i>\u2019s SCENE. That it\u2019s not just for silly stuff like dog ears and vomiting rainbows. AR can be monumental; it can tell stories and be magical.<\/span><\/p>\n Last year, Paris AR Studio created an experience to celebrate an exhibition at Paris\u2019 Pompidou Center by Christian Marclay, transforming the building\u2019s 137.7-foot facade into an AR musical instrument. Visitors could trigger different sounds by touching various points on the screen of their smartphones.<\/span><\/p>\n Earlier this year, Snap partnered with electronic music icons Daft Punk on AR experiences, which allowed fans to discover a hidden track alongside an AR treasure hunt and billboard.<\/span><\/p>\n The Louvre\u2019s \u201cEgypt Augmented\u201d experience will be available for visitors to discover until fall 2024.<\/span><\/p>\n Snapchat maker Snap has teamed up with the Louvre museum in Paris on a five-part augmented reality (AR) experience called \u201cEgypt Augmented.\u201d Launching Wednesday, it comprises four location-specific experiences based around three exhibits inside the museum\u2019s Department of Egyptian Antiquities, and one in the exterior courtyard, the Cour Carr\u00e9e. Additionally, Snapchat users around the globe […]<\/p>\n","protected":false},"author":2,"featured_media":176382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-176381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/176381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=176381"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/176381\/revisions"}],"predecessor-version":[{"id":176384,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/176381\/revisions\/176384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/176382"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=176381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=176381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=176381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/img.decrypt.co\/insecure\/rs:fit:1536:0:0:0\/plain\/https:\/\/cdn.decrypt.co\/wp-content\/uploads\/2023\/10\/snapchat-louvre-ar.png@webp\")
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