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While the term \u201cfake news\u201d has been floating around for a while, the phrase was given new life and popularity when former United States President Donald Trump turned it into a viral campaign slogan. \u201cFake news\u201d eventually became a generation-defining meme, and this is likely because there is a certain truth to the phrase that resonates with the public to this day.<\/p>\n
Media does occasionally make mistakes in its reporting, and even Cointelegraph is not immune to this. At the same time, news anchors, journalists and media companies are also known to cast aside objectivity and inject their personal opinions \u2014 or those of their paid sponsors \u2014 into what is promoted as strictly fact-based news.<\/p>\n
In 2023, this has become a crisis facing crypto content creators. The proverbial \u201cjig\u201d is up, and many investors are now well aware that much crypto-focused content has an ulterior motive of shilling a particular coin or, in some cases, an unannounced paid sponsor backing the content of the day. As a result of the broader fallout, several professional and hobbyist crypto content creators have told The Agenda<\/em> that maintaining and growing their subscribers has been a challenge this year.<\/p>\n On Episode 22 of The Agenda<\/em>, hosts Ray Salmond and Jonathan DeYoung spoke with Nathan Leung, co-founder and host of the Cryptonauts<\/em> YouTube channel, about the nuts and bolts of educating and onboarding new users to crypto on YouTube \u2014 and how to remain ethical while doing so.<\/p>\n Leung told The Agenda<\/em> that when attempting to separate oneself from all the chaff, \u201chumanizing\u201d the content is a useful and effective tactic, given that \u201cin times like this, everyone\u2019s like, \u2018NFTs are a scam, blah, blah, blah. Everything\u2019s a scam.\u2019\u201d But as he points out, \u201cThere\u2019s also good people trying to make digital ownership a real thing. There\u2019s actually builders actually running hackathons, trying to find the best project, right? There\u2019s actually real builders who want this technology to kind of help the world in a way.\u201d <\/p>\n So, Cryptonauts<\/em> talks to these builders and highlights that they are just regular people with a mission. \u201cIt\u2019s kind of just humanizing. It\u2019s like, yeah, you\u2019re worth $250 million or $18 billion, right? But what do you do? Do you wake up in the morning? Do you have a family? Do you walk your dog?\u201d<\/p>\n Related: <\/em><\/strong>The Agenda podcast predicts the future of crypto and talks adoption<\/em><\/strong><\/a><\/p>\n Leung also emphasized the importance of respecting \u201cthe viewer\u2019s time,\u201d highlighting that the ultimate goal is to have viewers watch a whole video and not feel like their time was wasted. <\/p>\n \u201cIf they\u2019re going to watch our video, we want them to at least watch it all, right? So, if we feel like it\u2019s not absolutely necessary, we don\u2019t want to waste their time either, because time is obviously the most valuable currency. So, we just try to make it short and sweet.\u201d<\/p><\/blockquote>\n He added, \u201cI think a lot of people think that longer videos are better, but I think if you can just save people time and condense it and just make it engaging, it could be two minutes.\u201d <\/p>\n While many crypto content creators have been exposed for shilling their bags or accepting money under the table to promote other projects\u2019 tokens, Leung says Cryptonauts<\/em> doesn\u2019t have this issue because they don\u2019t depend on sponsored content for money. <\/p>\n \u201cSo, I think we had one rule: We said we would never do ICOs [initial coin offerings] very early on. We would only cover projects that were already listed and already launched, which turned out to be a good one. And we also kind of made it our fundamental rule not to push any exchanges \u2014 you saw what happened with FTX.\u201d<\/p><\/blockquote>\n Placing authenticity and enjoyment over monetization, Leung said, \u201cWe just do what we want, and we tell the stories we want. We just want to tell some good stories, make some good content and have fun while doing it. I think that\u2019s the most important thing because money can\u2019t buy passion.\u201d<\/p>\n Despite admitting that \u201cpeople don\u2019t really care about crypto\u201d right now when asked about Cryptonauts<\/em>\u2019 goals for the future, Leung said that the channel is \u201creally trying to unite the crypto community.\u201d <\/p>\n \u201cI think we want to start doing something a little bit different. Just to kind of practice what we preach. If we are about community, we should start doing some real-life events.\u201d <\/p><\/blockquote>\n To hear more from Leung\u2019s conversation with The Agenda <\/em>\u2014 including Cryptonauts<\/em>\u2019 future vision for combining real-life experiences with crypto content and giving back to its community \u2014 listen to the full episode on Cointelegraph\u2019s Podcasts page<\/a>, Apple Podcasts<\/a> or Spotify<\/a>. And don\u2019t forget to check out Cointelegraph\u2019s full lineup<\/a> of other shows! <\/p>\nHumanizing is appetizing<\/h2>\n
Why Cryptonauts values organic growth over paid shilling <\/h2>\n