{"id":177995,"date":"2023-10-20T19:24:07","date_gmt":"2023-10-20T13:54:07","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=177995"},"modified":"2023-10-20T19:24:07","modified_gmt":"2023-10-20T13:54:07","slug":"angry-birds-the-voice-warner-music-artists-to-launch-avatar-skins-via-ready-player-me-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/angry-birds-the-voice-warner-music-artists-to-launch-avatar-skins-via-ready-player-me-crypto-news\/","title":{"rendered":"Angry Birds, ‘The Voice’, Warner Music Artists to Launch Avatar Skins via Ready Player Me – Crypto News"},"content":{"rendered":"

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Cross-game digital avatar platform <\/span>Ready Player Me<\/span><\/a> is launching branded character skins with a variety of major brands and IP, including <\/span>Angry Birds game studio Rovio, the TV talent show \u201cThe Voice,\u201d and Warner Music Group (WMG), Ready Player Me announced Friday.<\/span><\/p>\n

The new collections are a part of Ready Player Me\u2019s upcoming Premium Skins Catalog, which will let brands sell skins and custom content directly to users. Ready Player Me CEO <\/span>Timmu Toke<\/span><\/a> said in a statement that the catalog was designed to allow any game developer to jump onto the platform, create custom skins, and sell them to their audiences.<\/span><\/p>\n

Decrypt<\/i> confirmed avatar skin plans with Rovio, Warner Music Group, and Virtual Brand Group, which licensed “The Voice” IP for Web3 activations. Ready Player Me also announced similar plans with car maker McLaren and Universal Music Group’s Bravado merchandising arm, though Decrypt<\/i> was not able to confirm these plans with the respective companies by press time.<\/p>\n

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Branded avatar skins coming to the Ready Player Me platform. Image: Ready Player Me<\/figcaption><\/figure>\n

Virtual Brand Group CEO Justin Hochberg told <\/span>Decrypt<\/span><\/i> that the show is venturing into the world of digital assets and custom skins as a way to connect with younger audiences.<\/span><\/p>\n

\u201cEvery generation shops its own way,\u201d Hochberg told <\/span>Decrypt<\/span><\/i> via email. \u201cGen Z and Alpha consumers are moving past being digital natives on 2D social media to \u2018spatial natives\u2019 playing, making relationships, and buying 3D items in 3D worlds.\u201d<\/span><\/p>\n

Hochberg said that he sees video games as virtual \u201cstores\u201d that can unlock a \u201cretail revolution.\u201d \u201cThe Voice\u201d Ready Player Me offerings will include virtual streetwear, accessories, full-body costumes, and performance-ready fashion, Hochberg explained.\u00a0<\/span><\/p>\n

While it\u2019s still up for debate whether <\/span>brick-and-mortar stores and shopping centers<\/span><\/a> are actually \u201cdying,\u201d sales in digital worlds like Fortnite<\/a> and <\/span>Roblox<\/span><\/a> are raking in millions in revenue\u2014primarily from young audiences.\u00a0<\/span><\/p>\n

A WMG representative told <\/span>Decrypt<\/span><\/i> via email that skins will be \u201ccustomized and tailored to the artists\u2019 unique style,\u201d but did not share which artists might use the platform.<\/span><\/p>\n

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\u201cWe are committed to enabling our artists and songwriters to connect with their fans wherever they may be, and in the interactive formats they demand,\u201d WMG VP of New Business and Ventures Jillian Rothman said in a statement of its plans to use Ready Player Me.<\/span><\/p>\n

This isn\u2019t WMG\u2019s first foray into NFTs and crypto, however. Earlier this year, WMG launched a <\/span>blockchain music accelerator<\/span><\/a> on Polygon, and planned NFTs through the Polygon platform <\/span>LGND<\/span><\/a> in 2022. WMG\u2019s Singapore division is reportedly working with <\/span>Web3 firm Affyn<\/span><\/a> to offer its artists different revenue streams in gaming, and WMG has been collaborating with NFT digital fashion firm <\/span>DressX<\/span><\/a> and <\/span>OpenSea<\/span><\/a> since late 2022.<\/span><\/p>\n

McLaren has also explored NFTs previously, launching <\/span>Formula 1 NFTs on Tezos<\/span><\/a> back in 2021 and more recently adding some of its cars to Mythical Games\u2019 latest mobile title <\/span>Nitro Nation World Tour<\/span><\/a>.<\/span><\/p>\n

UMG<\/span><\/a>\u2014also no stranger to <\/span>NFT launches<\/span><\/a>\u2014will release skins inspired by its German metal band Electric Callboy as well as hip-hop lifestyle brand Stoked, according to the announcement.<\/span><\/p>\n

\u201cMany music fans are gamers and most gamers are music fans so it feels obvious to make official merchandise available digitally to allow users to express themselves and show off their fandom just like in the real world,\u201d said Philippe Koenig, senior director of A&R, operations, and strategy at UMG’s Bravado Merchandise Germany.<\/span><\/p>\n

Edited by Andrew Hayward<\/a><\/i><\/p>\n

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Cross-game digital avatar platform Ready Player Me is launching branded character skins with a variety of major brands and IP, including Angry Birds game studio Rovio, the TV talent show \u201cThe Voice,\u201d and Warner Music Group (WMG), Ready Player Me announced Friday. The new collections are a part of Ready Player Me\u2019s upcoming Premium Skins […]<\/p>\n","protected":false},"author":2,"featured_media":177996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-177995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/177995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=177995"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/177995\/revisions"}],"predecessor-version":[{"id":177998,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/177995\/revisions\/177998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/177996"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=177995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=177995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=177995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}