{"id":183303,"date":"2023-10-29T21:59:54","date_gmt":"2023-10-29T16:29:54","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=183303"},"modified":"2023-10-29T21:59:54","modified_gmt":"2023-10-29T16:29:54","slug":"future-fashion-summit-connects-luxury-houses-digital-platforms-in-paris-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/future-fashion-summit-connects-luxury-houses-digital-platforms-in-paris-crypto-news\/","title":{"rendered":"Future Fashion Summit Connects Luxury Houses, Digital Platforms in Paris – Crypto News"},"content":{"rendered":"
\n

The second Future Fashion Summit took place in Paris last week. The curated events series from Holly Wood Labs aims to connect luxury fashion houses with digital brands and platforms through debate and stimulating conversation.<\/p>\n

It played out over two panels, plus a fireside chat between myself and The Sandbox co-founder S\u00e9bastien Borget. The day\u2019s broader theme was reconciling digital and physical craftsmanship\u2014how the two metiers can exist concurrently, each adding value to the other.\u00a0<\/span><\/p>\n

The panels variously explored technology as a means to democratize fashion and enhance experience, alongside being a tool for customer relationship management. Also discussed was the shift from mobile devices to wearables.\u00a0<\/span><\/p>\n

Dior Innovation Manager Shreya Tyagi, who spearheaded the Maison\u2019s recent<\/span> B33 connected sneaker<\/span><\/a> launch, made the case for augmented reality. She cited Dior\u2019s Prefall 2023 show, which took place in Mumbai in March alongside an AR experience that recreated some of the patterns seen on the runway.\u00a0<\/span><\/p>\n

She noted that digital collectibles can offer \u201can opportunity to close the loop with top-tier clients with a \u2018see now, buy now\u2019 experience, where they can scan a look to buy a collectible,\u201d engaging them while their physical purchase is being crafted.<\/span><\/p>\n

Lucien Pages, founder of the eponymous public relations agency behind last month\u2019s Coperni show where<\/span> the Humane AI Pin<\/span><\/a> premiered, agrees.<\/span><\/p>\n

\u201cFor me, tech is a tool to make the physical fashion show experience stronger,\u201d he said, adding that it \u201calso engages those who can\u2019t participate, creating that bridge between inside and out.\u201d<\/span><\/p>\n

According to Geoffrey Perez, global head of luxury at Snapchat maker Snap, \u201cThere\u2019s definitely a shift happening from mobile devices to wearables. With the big companies\u2014Meta, Google and the like\u2014the priority is glasses: VR, AR or mixed reality.\u201d Snap\u2019s particular focus is AR, he said, as the company \u201csees this as a very human way of accessing technology.\u201d<\/span><\/p>\n

Snap, which is powering the current<\/span> \u201cEgypt Augmented\u201d AR activation<\/span><\/a> at The Louvre, created a lens for Dior\u2019s B33 connected sneakers, having already partnered with the house in 2020 on an AR try-on for its sellout B27 kicks. \u201cIt helped people see those products in real life at home during Covid,\u201d he said.\u00a0<\/span><\/p>\n

Panelists were, however, also cognizant of the challenges encountered by developing technologies. \u201cI think Cher\u2019s \u2018Clueless\u2019 closet is still the holy grail, but we\u2019re not quite there yet,\u201d said Tyagi, referring to the computer-driven outfit selector from the 1995 film.<\/span><\/p>\n

From Dior parent company LVMH\u2019s perspective, digital fashion \u201chas to be at the same level of excellence as the physical garments,\u201d said Tyagi. \u201cWhile we\u2019re perfectly capable of creating a beautiful piece in Clo software, right now it doesn\u2019t look so good when you transpose it into a 2D environment.\u201d \u00a0<\/span><\/p>\n

The Sandbox fireside chat explored the benefits of brands creating experiences within the blockchain-based gaming universe. \u201cIt\u2019s its own ecosystem,\u201d observed Borget. \u201cIt combines so many different areas from fashion and beauty to sport, culture, and music.\u201d<\/span><\/p>\n

He pointed to its global reach of 5 million total users\u2014an audience that\u2019s \u201chighly engaged and familiar with Web3.\u201d Given that the average playtime per user is six hours, he added, partner brands like Gucci have ample opportunity to convey their message.\u00a0<\/span><\/p>\n

Comparing it to traditional social media platforms, he contended that it\u2019s a cost-efficient marketing tool when you measure spend against reach, adding that the blockchain element means that brands can re-engage fans via the digital assets players can purchase, offering loyalty rewards and event access.<\/span><\/p>\n

\u201cBrands can keep building those relationships over time,\u201d he said.<\/span><\/p>\n

Thanks in part to the appointment of new Chief Content Officer Nicola Sebastiani\u2014whose prior experience at companies from Ubisoft to Apple had a major focus on mobile\u2014Borget said that The Sandbox will launch a mobile-enabled version of the platform next year, \u201cso people can access it from anywhere.\u201d<\/span><\/p>\n

A physical anchor for the summit came via its creative direction, which was led by 300-year-old physical brand Kosta Boda featuring a showcase of colorful crystal tableware by Hanna Hansdotter. Attendees were also gifted near field communication (NFC) chipped products from Web3 beauty brand KIKI World.<\/span><\/p>\n

Edited by Andrew Hayward<\/a> and Ryan Ozawa<\/a>.<\/i><\/p>\n

\n
<\/p>\n

Stay on top of crypto news, get daily updates in your inbox.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The second Future Fashion Summit took place in Paris last week. The curated events series from Holly Wood Labs aims to connect luxury fashion houses with digital brands and platforms through debate and stimulating conversation. It played out over two panels, plus a fireside chat between myself and The Sandbox co-founder S\u00e9bastien Borget. The day\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":183304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-183303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/183303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=183303"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/183303\/revisions"}],"predecessor-version":[{"id":183306,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/183303\/revisions\/183306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/183304"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=183303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=183303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=183303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}