{"id":185673,"date":"2023-11-02T09:18:28","date_gmt":"2023-11-02T03:48:28","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=185673"},"modified":"2023-11-02T09:18:28","modified_gmt":"2023-11-02T03:48:28","slug":"celebs-like-scarlett-johansson-declare-war-on-ai-deep-fakes-are-they-doomed-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/celebs-like-scarlett-johansson-declare-war-on-ai-deep-fakes-are-they-doomed-crypto-news\/","title":{"rendered":"Celebs Like Scarlett Johansson Declare War on AI Deep Fakes\u2014Are They Doomed? – Crypto News"},"content":{"rendered":"
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Scarlett Johansson\u2019s attorneys announced Wednesday that the actress plans to take legal action against an AI company that used her name and likeness in an ad without permission\u2014adding the A-lister to a growing faction of stars and politicians frustrated by the proliferation of <\/span>AI-crafted imposters<\/span><\/a>. But as public figures begin attempting to stamp out deceptive online impersonators via the court system, they may face increasing challenges stemming from the borderless nature of the internet.\u00a0<\/span><\/p>\n

In Johansson\u2019s case, according to a report published today in <\/span>Variety<\/span><\/i><\/a>, the actress plans to pursue legal action against Lisa AI, an image generating app that posted an ad on Twitter last month featuring a Johansson deepfake vigorously endorsing the product. The company that owns Lisa AI, however\u2014Convert Yaz\u0131l\u0131m Limited \u015eirket, according to the app\u2019s terms of service\u2014is a Turkish firm headquartered in Istanbul. And while Hollywood lawyers are certainly no strangers to international disputes, the added variable of AI could throw a snag in matters.<\/span><\/p>\n

Though politicians in the United States appear increasingly intent on creating a <\/span>federal legal framework<\/span><\/a> to regulate AI-generated deep fakes\u2014and courts in countries including India have already come down on the matter, siding <\/span>against AI deep fake creators<\/span><\/a>\u2014not all other world governments have been similarly aggressive in their efforts to control the novel technology. In Japan, for example, regulators <\/span>announced earlier this year<\/span><\/a> that using copyrighted works to train an AI system does not violate copyright laws.\u00a0<\/span><\/p>\n

While the matter of AI and copyright is separate from that of AI and deep fakes, the stance does offer some window into Japan\u2019s current appetite to regulate AI: according to a recent <\/span>report<\/span><\/a> prepared by the Law Library of Congress, no laws related to AI have been proposed or adopted in Japan. Such laws also do not exist, nor are they anticipated to exist in the near future, in Turkey.<\/span><\/p>\n

In Johansson\u2019s case, the offending app, Lisa AI, appears to have voluntarily pulled the Twitter ad in contention\u2014likely as a result of the actress\u2019 lawyer\u2019s outreach. But what happens if a company operating out of a country without AI regulation refuses to comply with a similar ultimatum in the future? In most countries, including the United States, public figures are generally subject to fewer protections regarding their <\/span>publicity rights<\/span><\/a>.\u00a0<\/span><\/p>\n

In a legal gray zone, such disputes may start centering on the online platforms on which these deep fakes are posted\u2014such as in this case, Twitter. But since Elon Musk\u2019s takeover of the platform last year, Twitter has <\/span>loosened many of its policies<\/span><\/a> regarding the dissemination of false information.<\/span><\/p>\n

Whereas a slew of U.S. senators are <\/span>seeking to make illegal<\/span><\/a> any AI-generated depiction of a person created without that person\u2019s permission\u2014regardless of further context\u2014Twitter\u2019s policy on the matter currently looks much more relaxed.\u00a0<\/span><\/p>\n

According to the company\u2019s <\/span>standing policy<\/span><\/a> on misleading media, which was updated in April, a post involving audio, video, or images shown to be fake is only eligible for removal if it is \u201clikely to result in widespread confusion on public issues, impact public safety, or cause serious harm.\u201d\u00a0<\/span><\/p>\n

Scarlett Johansson may be one of the most famous people alive\u2014but a fake ad purporting to show her endorsing a yearbook photo app probably wouldn\u2019t constitute a national emergency.<\/span><\/p>\n

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Scarlett Johansson\u2019s attorneys announced Wednesday that the actress plans to take legal action against an AI company that used her name and likeness in an ad without permission\u2014adding the A-lister to a growing faction of stars and politicians frustrated by the proliferation of AI-crafted imposters. But as public figures begin attempting to stamp out deceptive […]<\/p>\n","protected":false},"author":2,"featured_media":185674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-185673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/185673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=185673"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/185673\/revisions"}],"predecessor-version":[{"id":185676,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/185673\/revisions\/185676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/185674"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=185673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=185673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=185673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}