{"id":203985,"date":"2023-12-01T02:35:57","date_gmt":"2023-11-30T21:05:57","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=203985"},"modified":"2023-12-01T02:35:57","modified_gmt":"2023-11-30T21:05:57","slug":"mastercard-launches-generative-ai-chatbot-to-help-you-shop-online-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/mastercard-launches-generative-ai-chatbot-to-help-you-shop-online-crypto-news\/","title":{"rendered":"Mastercard launches generative AI chatbot to help you shop online – Crypto News"},"content":{"rendered":"
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Dynamic Yield by Mastercard, a digital personalization and artificial intelligence subsidiary of Mastercard, announced<\/a> the launch of its Shopping Muse generative AI chatbot assistant for ecommerce on Nov. 30.\u00a0<\/p>\n

The AI system was revealed in a company blog post. According to Dynamic Yield, Shopping Muse is \u201can advanced generative AI tool that revolutionizes how consumers search for and discover products in a retailer\u2019s digital catalog.\u201d<\/p>\n

Shopping Muse generative artificial intelligence<\/h2>\n

Generative AI systems, such as OpenAI\u2019s ChatGPT and DALL-E, are designed to convert colloquial user commands into text, video, audio, or even computer code. <\/p>\n

In the case of Shopping Muse, users can make plain language requests in the context of an online marketplace and the AI system will generate personalized recommendations via a process Dynamic Yield refers to as algorithmic content matching. . <\/p>\n

As Ori Bauer, CEO of Dynamic Yield by Mastercard, describes it:<\/p>\n

\u201cPersonalization gives people the shopping experiences they want, and AI-driven innovation is the key to unlocking immersive and tailored online shopping. By harnessing the power of generative AI in Shopping Muse, we\u2019re meeting the consumer\u2019s standards and making shopping smarter and more seamless than ever.\u201d <\/p><\/blockquote>\n

Dynamic Yield by Mastercard<\/h2>\n

Mastercard acquired digital personalization firm Dynamic Yield in 2022 from then-owner McDonalds. Rebranded Dynamic Yield by Mastercard after the acquisition, the company has offices in Tel Aviv, New York, Tokyo, Riga, Barcelona, and other locations around the globe. <\/p>\n

It boasts hundreds of clients for its personalization and data services with a reported<\/a> 400 rands represented. The company joins Mastercard as it continues a years-long trend of acquiring or partnering with artificial intelligence firms. <\/p>\n

Related: <\/em><\/strong>Mastercard partners with crypto payment firm MoonPay for Web3 services<\/em><\/strong><\/a><\/p>\n

As Cointelegraph recently reported, Mastercard has entered into a partnership with Feedzai<\/a>, an AI firm specializing in financial fraud detection. The firm\u2019s software will be integrated with Mastercard\u2019s proprietary security stack. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dynamic Yield by Mastercard, a digital personalization and artificial intelligence subsidiary of Mastercard, announced the launch of its Shopping Muse generative AI chatbot assistant for ecommerce on Nov. 30.\u00a0 The AI system was revealed in a company blog post. According to Dynamic Yield, Shopping Muse is \u201can advanced generative AI tool that revolutionizes how consumers […]<\/p>\n","protected":false},"author":2,"featured_media":203986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[235,203,210,234,231,232,237,238,236,233],"class_list":["post-203985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-bitcoin","tag-crypto-currency","tag-elon-musk","tag-ethereum","tag-hyperledger","tag-ibm","tag-mining","tag-nodes","tag-spacex","tag-tesla"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/203985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=203985"}],"version-history":[{"count":2,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/203985\/revisions"}],"predecessor-version":[{"id":203988,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/203985\/revisions\/203988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/203986"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=203985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=203985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=203985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}