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Social media has become an integral part of our daily lives, with around 59.9% of the world’s population, or 4.8 billion people, on social media worldwide. However, with attention spans shrinking, people typically use a mix of around 6-7 social media networks and spend an average of 2 hours 24 minutes on them.<\/p>\n<\/p><\/div>\n
However, the amount of time users spend on these social media apps can vary dramatically, which can affect these tech giants. For example, a tweet by American media personality Kylie Jenner<\/a> in 2018 questioning whether anyone was still using Snapchat resulted in around $1 billion being wiped off the company’s valuation.<\/p>\n Similarly, Meta<\/a> launched its answer to the Twitter (then X) conundrum in July with the launch of its Threads app, aimed at becoming a “public square for communities”. While Meta’s X rival was the talk of the town in its early days, becoming the only service to hit 100 million users in just 5 days, the debutant’s dream run was soon over, with 80% of its daily active users declining by August, according to data from TRG Datacentres.<\/p>\n To understand this conundrum, US-based TRG Datacentres took the 9 most popular social media networks in the world and analysed how many times the phrase ‘how to delete (my) ___ account’ was searched in the last 12 months to identify the social media companies that had lost favour with users.<\/p>\n