<\/p>\n
Hashdex has put out a new bitcoin ad, marking the latest effort to bring investor eyes to the space ahead of the US Securities and Exchange Commission\u2019s ruling on spot bitcoin ETFs.<\/p>\n
It comes nearly two weeks after Bitwise turned heads<\/a> with a commercial featuring actor Jonathan Goldsmith, perhaps best known for his role as \u201cthe most interesting man in the world\u201d in Dos Equis beer ads.<\/p>\n The Brazil-based asset manager is one of more than a dozen fund issuers with filings in front of the regulator. The SEC is expected to rule on a proposal by Ark Invest and 21Shares \u2014 as well as potential others \u2014 by Jan. 10.\u00a0<\/p>\n Read more: <\/strong>As bitcoin ETF saga hits possible homestretch, here\u2019s what to watch for<\/a><\/p>\n The new spot, posted to Hashdex\u2019s<\/a> X account Thursday, plays on the theme of how people\u2019s minds have changed on certain technologies, like personal computers.<\/p>\n A man appears on an old television set.\u00a0<\/p>\n \u201cIt\u2019s amazing to me the tremendous impact that the home computers have had on everyone,\u201d he says. \u201cAnd yet it seems the people I\u2019ve talked to say that it takes you longer to do something by putting it into a computer and calling it up again than if you just kept simple records yourself in the house.\u201d<\/p>\n The feed cuts. Music blares. And the screen reads: \u201cUnderstanding disruptive innovation takes time. Bitcoin\u2019s time has arrived.\u201d<\/p>\n Optimism around bitcoin ETF approval has grown in recent months following BlackRock\u2019s entrance into the race<\/a> in June and Grayscale Investments\u2019 court victory against the SEC<\/a> in August. Bloomberg Intelligence analysts continue to say they believe there is a 90% chance the regulator greenlights such funds next month.<\/p>\n Hashdex revealed in August<\/a> that it aims to morph its Bitcoin Futures ETF (DEFI) into a fund that holds bitcoin directly.<\/p>\n This isn\u2019t Hashdex\u2019s first bitcoin ad. The firm put out a spot, also on X, on Dec. 20.\u00a0<\/p>\n \u201cStocks aren\u2019t crypto. Fixed income isn\u2019t crypto. Precious metals? Nope. Not crypto either,\u201d it says. \u201cYour bitcoin investment deserves a crypto-focused firm.\u201d<\/p>\n Crypto segment observers have predicted a marketing war around spot bitcoin ETFs<\/a> given the number of firms looking to launch similar products \u2014 and possibly all at the same time. In addition to BlackRock and Hashdex, traditional finance giants such as Invesco, Fidelity and Franklin Templeton are set to go up against smaller, more crypto-centric firms like Bitwise, VanEck and Valkyrie.\u00a0<\/p>\n Chris Glendening, Hashdex\u2019s head of marketing, said now is the time to help investors understand the \u201cdifferentiating factors\u201d between issuers amid the bitcoin market excitement.\u00a0<\/p>\n \u201cWe believe investors will gravitate towards thematic asset management experience with a sole focus on digital assets and bitcoin, with extensive experience running bitcoin ETFs in several markets,\u201d Glendening told Blockworks.\u00a0<\/p>\n Hashdex started offering a spot bitcoin ETF in Brazil in August 2021. The firm\u2019s ads follow Bitwise releasing a spot on Dec. 18.\u00a0<\/p>\n