<\/p>\n
\u201cThere\u2019s an app for that.\u201d<\/p>\n
Fifteen years ago, that was Apple<\/a>\u2019s tagline for its iPhone, letting customers know that whatever they wanted a smartphone to do, they had an application that could do it.<\/span><\/p>\n Now, Germany\u2019s Deutsche Telekom<\/a> is introducing a phone that doesn\u2019t have apps<\/a>, and apparently doesn\u2019t need them, Reuters reported Monday (Feb. 26).<\/span><\/p>\n Instead of apps, the company\u2019s new \u201cT-phone\u201d uses artificial intelligence and features an app-free interface developed in partnership with Qualcomm<\/a> and Brain<\/a>.<\/span><\/p>\n \u201cI can tell you that in five to 10 years from now, nobody from us will use apps anymore,\u201d said CEO Tim Hoettges<\/a> in a presentation at the Mobile World Congress<\/a> conference in Barcelona, per the report.<\/span><\/p>\n Examples of the phone\u2019s capabilities include generating tailored recommendations for vacation destinations, purchasing a product for its owner, or sending pictures and videos to contacts, the report said.<\/span><\/p>\n \u201cThe showcased product reflects Deutsche Telekom\u2019s belief that multi- and cross-modal large language models will soon become integral to devices, enhancing and simplifying the lives of its customers,\u201d the company said in its presentation, per the report.<\/span><\/p>\n As PYMNTS wrote last week, the MWC this year will heavily feature AI<\/a>, as the industry turns to the technology to excite users and boost sales.<\/span><\/p>\n \u201cThe impact of AI is trickling through every part of the field as companies rush to adopt generative AI and other types of machine learning tools,\u201d the report said.<\/span><\/p>\n Companies throughout the wireless sector are integrating AI with telecommunications. Some firms are adding AI features to smartphones<\/a> and other devices, while others are employing AI to enhance the operations of network systems.<\/span><\/p>\n Aside from consumer technology, MWC attendees can explore how AI, IoT and quantum computing enhance connectivity for business and industrial applications. For example, a session called \u201cDeveloping Gen AI that cares\u201d aims to examine the impact of AI on the telecom industry\u2019s workforce, as companies like AT&T<\/a> have said that AI contributes to fewer call volumes in customer service centers and improves efficiency in field operations, consulting and contractor costs.<\/span><\/p>\n For all PYMNTS digital transformation and AI coverage, subscribe to the daily <\/em>Digital Transformation and AI Newsletters<\/em><\/a>.<\/em><\/p>\n