June 26, 2024 \u2013 New York, New York<\/span><\/em><\/p>\n Today, LCA<\/a> announces the launch of Propeller<\/a>, the first DApp (decentralized application) built on the open-source communications protocol, River<\/a>.<\/p>\n Propeller is set to transform the way product teams engage with their users, gather meaningful product feedback and build community.<\/p>\n LCA \u2013 <\/span>renowned for collaborating with top brands like Nike, Reddit, Dropbox, Opensea and Moonpay \u2013<\/span> has been consistently developing innovative, community-centric products.<\/p>\n Propeller represents an opportunity for legacy social platforms to step into the next phase of community collaboration, emphasizing purpose-built online spaces designed to meet the unique needs of specific communities.<\/p>\n Greg Isenberg, CEO of Late Checkout<\/a>, said,<\/p>\n \u201cLCA was founded with the mission of connecting the disconnected through products that bring people together. <\/em>Propeller is all about helping early-stage product teams connect directly with users who love (and hate) them.<\/em><\/p>\n \u201cWe\u2019re thrilled to see Propeller launch on the River Protocol, focusing on privacy, security and giving users real ownership in the community \u2013 i<\/span>t\u2019s a new era for feedback.\u201d<\/em><\/p>\n Propeller challenges the status quo of one-way user feedback systems by facilitating dynamic conversations between users and product teams.<\/p>\n On Propeller, users can interact directly with team members, share ideas and engage with other power users \u2013 <\/span>all while being rewarded for their valuable input.<\/p>\n This community-driven approach ensures that feedback is not only collected but also acted upon, fostering a sense of belonging and investment among users.<\/p>\n Highlighting the significance of this launch, Brian Meek, co-founder and CTO of HNT Labs, the Web 3.0 venture studio behind the River Protocol, said,<\/p>\n \u201cThe River Protocol was designed to empower communities with enhanced privacy, security, reputation and ownership. Propeller is a perfect example of how these principles can be applied to create a more engaged and valued user base.<\/em><\/p>\n \u201cWe are thrilled to support Propeller as the first DApp on our protocol and look forward to seeing its impact on community engagement and product development.\u201d<\/em><\/p>\n With River\u2019s token-gated memberships and on-chain verification, Propeller ensures that product feedback comes from verified community members.<\/p>\n Each membership exists as an NFT (non-fungible token), providing proof of early adoption and enabling users to gain reputational value.<\/p>\n This integration allows for exciting future opportunities, such as gifting and airdropping rewards based on reputation, granting access to exclusive communities and offering new feature previews to top contributors.<\/p>\n Propeller is a community platform aimed at enhancing user engagement and collaboration between users and product teams.<\/p>\n By leveraging the capabilities of the River Protocol, Propeller is creating a new standard between companies and their most dedicated users, ensuring that every voice is heard and every contribution is recognized.<\/p>\n For more information about Propeller and to see product examples, users can visit the website<\/a>.<\/p>\n To get started with River, users can visit here<\/a>.<\/p>\n LCA is a product innovation agency under the Late Checkout holding company umbrella.<\/p>\n Founded in 2020 by Greg Isenberg and Theo Tabah, LCA is the industry leader in developing community-based products.<\/p>\n Over the last four years, they have partnered with some of the world\u2019s most notable brands to define their futures and build products their communities love.<\/p>\n HNT (Here Not There Labs)<\/a> is a Web 3.0 venture studio dedicated to digital communication innovation, helping online communities engage more efficiently and effectively.<\/p>\n HNT Labs has built the on-chain communication platform, Towns<\/a>, which is built on the open-source protocol, River<\/a>.<\/p>\n HNT is crafting novel communication models that empower online communities with programmable, self-governed spaces, fostering authentic and meaningful interactions.<\/p>\n With a commitment to shaping the future of digital connectivity, HNT is supported by significant investment, including a $25.5 million Series A funding from notable firms like a16z crypto, Benchmark and Framework.<\/p>\n Ryleigh Ebron<\/a>, PR manager for Serotonin<\/p>\n Follow Us on Twitter<\/a> Facebook<\/a> Telegram<\/a><\/span><\/p>\n
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New Web 3.0 community platform aims to improve product feedback and user engagement.<\/h5>\n<\/blockquote>\n
About LCA<\/strong><\/h5>\n
About HNT Labs\u00a0<\/strong><\/h5>\n
Contact<\/strong><\/h5>\n
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