{"id":334658,"date":"2024-07-01T03:05:50","date_gmt":"2024-06-30T21:35:50","guid":{"rendered":"https:\/\/dripp.zone\/news\/?p=334658"},"modified":"2024-07-01T03:05:50","modified_gmt":"2024-06-30T21:35:50","slug":"cannes-lions-creators-talk-ai-and-metaverse-at-international-festival-of-creativity-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/cannes-lions-creators-talk-ai-and-metaverse-at-international-festival-of-creativity-crypto-news\/","title":{"rendered":"Cannes Lions: Creators Talk AI and Metaverse at International Festival of Creativity – Crypto News"},"content":{"rendered":"
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Every summer, the worlds of advertising, marketing and the media descend upon the French Riviera for the Cannes Lions International Festival of Creativity<\/a>. Awards are doled out for ad campaigns, deals are struck over tepid glasses of ros\u00e9, and the Palais des Festivals rings to the sound of industry figures talking up their latest creative efforts.<\/p>\n

This year, Decrypt <\/i>and sister Web3 media outlet Rug Radio were in the thick of it. In partnership with Partouche Multiverse, the innovation subsidiary of the Partouche Group, and NFT collection Joker Club<\/a>, Decrypt<\/i> boarded the Joker Odyssey<\/a>, a five-day event held aboard a yacht moored alongside the Palais.<\/p>\n

A programme of talks covering Innovation, Creation, Entertainment and Disruption ran the gamut of topics from AI in film and music to inclusion in the digital age during the day.<\/p>\n

\u201cThe metaverse is a chance to go way beyond gaming,\u201d said The Sandbox<\/a> Co-Founder & COO Sebastien Borget, in a panel discussion on ‘How the Metaverse will gamify real life experiences’.<\/p>\n

\u201cWe use gamification mechanics, but it’s not 100% about gaming,\u201d he explained, adding that the metaverse could help to bridge the gap between the physical and digital worlds. \u201cI play for 20, 40 minutes, I explore different parts, I complete quests and earn a phygital reward,\u201d he said. \u201cThat drives me to a physical place to enjoy certain benefits.\u201d<\/p>\n

Karen Levy, co-owner of the private DSLcollection<\/a> of Chinese contemporary art, discussed the importance of taking a balanced approach to the use of technology in creation. \u201cOur secret recipe is to bring experts from the art world\u2014artists, designers, curators\u2014to work on projects together with technology, because you cannot do projects with only technology and not have the art world involved.\u201d<\/p>\n

Multidisciplinary artist Jake Oleson<\/a> explained his approach to using AI as \u201can incredibly insightful collaborator\u201d in his work. \u201cI\u2019ll basically have a therapy session with ChatGPT,\u201d he said. \u201cHave a dig into different things going on in my life, and riff off of ideas for the direction of a story to go in. Along with critically analyzing, like, a script that I might be working on.\u201d<\/p>\n

Alta Global Media<\/a> founder Steven Adams took aim at the idea that AI is \u201ca benign amalgamation of all culture,\u201d pointing out that it\u2019s \u201cvery western-biased, it\u2019s very male-biased, and it has a lot of blind spots in it.\u201d<\/p>\n

AI, Adams said, \u201cdoes things that are shocking, sometimes, draws conclusions that have horrible biases, and [generates] imagery that is frankly offensive at times.\u201d He added that, \u201cThere are massive issues that need to be attacked for this to actually be a situation where it reaches its full potential.\u201d<\/p>\n

Lisa Smith, Partner, Customer Strategy & Design at Deloitte Digital<\/a>, discussed how the company had partnered with the British Paralympic Association to develop metaverse augmented reality experience Mindscape<\/a>\u2014and caused them to question how they used emerging technology. \u201cWe thought we knew what inclusive design was,\u201d she said. \u201cAnd you don\u2019t really know shit until you\u2019re sitting next to the athletes who are saying, \u2018No, don\u2019t use genAI to make me sound like I don\u2019t have a speech impediment\u2019.\u201d<\/p>\n

Alongside each day\u2019s programme of talks, Joker Odyssey guests could enjoy tastings from Web3 wine and spirits marketplace InterCellar<\/a>, or relax with psychedelic meditative art installation Alpha Wave Experience<\/a>. And as the sun set over Cannes, music drifted across the marina as they took to the dance floor, enjoying a celebration of the underground scene from DJs and cabaret performers.<\/p>\n

“Partouche Multiverse, the innovation subsidiary of the Partouche Group, created the Joker Odyssey primarily to foster more interaction between tech decision-makers and creatives,\u201d Partouche Multiverse COO Jordan About explained. \u201cTogether, they can conquer the world. That’s why we created the most disruptive technology event at the heart of the world’s largest creativity festival.”<\/p>\n

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Every summer, the worlds of advertising, marketing and the media descend upon the French Riviera for the Cannes Lions International Festival of Creativity. Awards are doled out for ad campaigns, deals are struck over tepid glasses of ros\u00e9, and the Palais des Festivals rings to the sound of industry figures talking up their latest creative […]<\/p>\n","protected":false},"author":2,"featured_media":334660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,225,221,227,226,228,229,60,223,224,222],"class_list":["post-334658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-brave","tag-coinbase","tag-crypto","tag-decentralised","tag-decentralized","tag-decentralized-exchange","tag-erc-20","tag-featured","tag-meme-coin","tag-robinhood","tag-solana"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/334658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=334658"}],"version-history":[{"count":3,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/334658\/revisions"}],"predecessor-version":[{"id":334662,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/334658\/revisions\/334662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/334660"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=334658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=334658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=334658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}