{"id":384013,"date":"2025-03-22T03:29:10","date_gmt":"2025-03-21T21:59:10","guid":{"rendered":"https:\/\/dripp.zone\/news\/why-self-driving-cars-are-so-hard-to-get-right-crypto-news\/"},"modified":"2025-03-22T03:32:48","modified_gmt":"2025-03-21T22:02:48","slug":"why-self-driving-cars-are-so-hard-to-get-right-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/why-self-driving-cars-are-so-hard-to-get-right-crypto-news\/","title":{"rendered":"Why Self-Driving Cars Are So Hard to Get Right &#8211; Crypto News"},"content":{"rendered":"<p><\/p>\n<div id=\"pymnts-content2516226\">\n<p style=\"font-weight: 400;\">The road to autonomous vehicles is long and arduous, and it has already taken one high-profile victim: GM\u2019s Cruise. Elon Musk has been promising autonomy in Teslas for years. It\u2019s still not here.<\/p>\n<p style=\"font-weight: 400;\">Jesse Levinson, co-founder and CTO at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/zoox.com\" target=\"_blank\" rel=\"noopener\">Zoox<\/a>, Amazon\u2019s robotaxi subsidiary, will be the first to tell you that autonomy is very hard to do.<\/p>\n<p style=\"font-weight: 400;\">\u201cIn the olden days of 20 years ago, AI wasn\u2019t very popular, and most people thought it was a stupid thing to work on,\u201d Levinson said. He thought inventing a car that could drive itself was \u201ccool,\u201d adding that \u201cI was pretty convinced that someday in my lifetime, cars would drive themselves.\u201d<\/p>\n<p style=\"font-weight: 400;\">Today, 11 years after co-founding Zoox, Levinson discovered that autonomy is \u201ca super-hard problem. If you really want to remove the driver, it has to be just profoundly good. It can\u2019t just be like, \u2018Oh, if you drive it for an hour, sometimes it works.\u2019 That\u2019s cool if it\u2019s a driver assistance system. But if there\u2019s no driver, it has to work \u2026 99.9% [of the time] \u2014 a lot of nines.\u201d<\/p>\n<p style=\"font-weight: 400;\">This week, Zoox agreed to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/zoox.com\/journal\/2025-safety-recall-report\" target=\"_blank\" rel=\"noopener\">recall<\/a> 258 vehicles due to unexpected braking issues following two <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/static.nhtsa.gov\/odi\/inv\/2024\/INOA-PE24015-12348.pdf\" target=\"_blank\" rel=\"noopener\">accidents<\/a> involving its test vehicles in May 2024, according to Reuters and the National Highway Traffic Safety Administration. These vehicles, which had human safety drivers, braked and caused motorcycles to rear-end them. Two motorcyclists had minor injuries.<\/p>\n<p style=\"font-weight: 400;\">Not only is autonomy a hard problem to solve, it\u2019s also costly, Levinson said.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s taken longer [to get to self-driving vehicles] than we thought,\u201d Levinson said during a session at last week\u2019s HumanX conference in Las Vegas. Also, \u201cit\u2019s much more expensive relative to what we thought than it is time-consuming. \u2026 We\u2019ve been spending a lot of money.\u201d<\/p>\n<p style=\"font-weight: 400;\">Part of the problem is self-inflicted. Zoox decided to re-architect the traditional car by removing the steering wheel and braking and acceleration pedals, which became the cause of an intense internal debate.<\/p>\n<p style=\"font-weight: 400;\">\u201cA lot of really good engineers wanted to put a steering wheel and pedals in the robotaxi and keep that for a while until we can show that we don\u2019t need to disengage very often,\u201d he said. \u201cIt was like a little bit of a comfort blanket kind of a situation.\u201d<\/p>\n<p style=\"font-weight: 400;\">But Zoox wanted to differentiate itself from other carmakers that say their vehicles are autonomous but in reality are merely driver-assistance systems. So it decided to go all in and change the concept of a car itself.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe started with a blank sheet of paper and we were able to do some things that in retrospect feel pretty obvious, but nobody was thinking about them because they were so constrained by the legacy of cars,\u201d Levinson said.<\/p>\n<p style=\"font-weight: 400;\"><strong>Read more<\/strong>: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2024\/amazon-owned-zoox-expands-operation-of-autonomous-cars-in-las-vegas\/\" target=\"_blank\" rel=\"noopener\">Amazon-Owned Zoox Expands Operation of Autonomous Cars in Las Vegas<\/a><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Copying From Jet Technology<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Zoox is currently <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/zoox.com\/community\" target=\"_blank\" rel=\"noopener\">testing<\/a> its vehicles in the San Francisco Bay Area, Seattle, Austin and Miami. In Las Vegas, it plans to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lasvegasweekly.com\/news\/2025\/jan\/09\/amazon-subsidiary-zoox-to-launch-driverless-taxis\/#:~:text=Zoox%20is%20taking%20a%20phased,to%20an%20app%2Dbased%20system.\" target=\"_blank\" rel=\"noopener\">launch<\/a> a paid service to the public later this year, according to Las Vegas Weekly.<\/p>\n<p style=\"font-weight: 400;\">Zoox\u2019s autonomous vehicle has no front or back \u2014 a journalist who took a test ride said it looked like a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/autonomous-cars\/608564\/zoox-robotaxi-rider-experience-hands-on-amazon\" target=\"_blank\" rel=\"noopener\">toaster<\/a>\u2014 using LED lights to indicate the direction it\u2019s going. Instead of a horn, it has a 30-channel speaker array that can shoot targeted audio directly at someone or something.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s much less obnoxious than honking your horn and bothering everybody,\u201d Levinson said.<\/p>\n<p style=\"font-weight: 400;\">Inside, seats face each other. Each seat has four-zone heating and cooling. There is a high-end sound system and little lights on the roof. There are USB-C and wireless chargers, a touchscreen display and other features.<\/p>\n<p style=\"font-weight: 400;\">Levinson said it\u2019s been \u201cfun\u201d to see people\u2019s reactions when they first see the robotaxi. \u201c\u2019That\u2019s not a car I recognize. What is that?\u2019 Then they get a little bit closer and they\u2019re like, \u2018Where\u2019s the driver?\u2019 And there isn\u2019t one.\u2019\u201d<\/p>\n<p style=\"font-weight: 400;\">Zoox borrows from aviation technology to build in redundancies in the vehicle, just like a plane has backup engines so it can still land even if there is engine failure, according to Levinson.<\/p>\n<p style=\"font-weight: 400;\">The vehicle uses cameras, LiDAR and radar to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=5E2NYmgvo3E\" target=\"_blank\" rel=\"noopener\">see<\/a> 500 feet around it in all directions and even around corners, with a 360-degree view. It can perceive the color of traffic lights and even facial expressions of pedestrians, according to Zoox. The computing system also has backups.<\/p>\n<p style=\"font-weight: 400;\">One thing people don\u2019t realize is that it\u2019s very hard to get the robotaxi to drive smoothly since it sees a lot of objects around, Levinson said.<\/p>\n<p style=\"font-weight: 400;\">\u201cIf you\u2019re not careful, it\u2019s really easy to overreact because you can look at 300 things and think maybe one of them is going to run into us,\u201d causing the car to brake. \u201cThen you get a really jerky ride,\u201d Levinson said. \u201cSo making it feel kind of seamless and magical, there\u2019s a lot more work that goes into that than you might assume.\u201d<\/p>\n<p style=\"font-weight: 400;\">These and other technical challenges, as well as the cost of developing autonomous vehicles, took a toll. Six years after its founding in 2014, Zoox started to struggle. Levinson realized that to continue, it would need the kind of capital that was hard to raise as a private company.<\/p>\n<p style=\"font-weight: 400;\">In 2020, the founders sold the company to Amazon. \u201cNot only do they have the capital to buy Zoox, but they also have the capital to take it all the way,\u201d he said.<\/p>\n<div class=\"row row-cols-1 row-cols-lg-1 recommended-articles\" style=\"clear:both;\">\n<div class=\"col\">\n<div class=\"post-tags\">\n                    <span class=\"smaller fw-bold text-uppercase\">See More In:                    <\/span><span class=\"smaller muted text-uppercase\" itemprop=\"keywords\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/amazon\/\" rel=\"tag\">Amazon<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/automotive\/\" rel=\"tag\">automotive<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/autonomous-vehicles\/\" rel=\"tag\">Autonomous vehicles<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/electric-vehicles\/\" rel=\"tag\">electric vehicles<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/news\/\" rel=\"tag\">News<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/pymnts-news\/\" rel=\"tag\">PYMNTS News<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/robotaxis\/\" rel=\"tag\">Robotaxis<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/self-driving-cars\/\" rel=\"tag\">Self-Driving Cars<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/technology\/\" rel=\"tag\">Technology<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/transportation\/\" rel=\"tag\">transportation<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pymnts.com\/tag\/zoox\/\" rel=\"tag\">Zoox<\/a><\/span>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The road to autonomous vehicles is long and arduous, and it has already taken one high-profile victim: GM\u2019s Cruise. Elon Musk has been promising autonomy in Teslas for years. It\u2019s still not here. Jesse Levinson, co-founder and CTO at Zoox, Amazon\u2019s robotaxi subsidiary, will be the first to tell you that autonomy is very hard [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":384014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[188,183,185,186,187,184,189,150,182,190],"class_list":["post-384013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-blockchain-tech","tag-blockchain-technology","tag-crypto-technology","tag-cryptocurrency-technology","tag-metaverse-technology","tag-nft-technology","tag-soul-bound-token","tag-tech","tag-technology","tag-token-technology"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/384013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=384013"}],"version-history":[{"count":1,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/384013\/revisions"}],"predecessor-version":[{"id":384015,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/384013\/revisions\/384015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/384014"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=384013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=384013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=384013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}