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Carl Pei, the outspoken CEO and co-founder of tech startup Nothing, took to social media to congratulate former colleague Mladen M. Hoyss on his new role at Apple, but not without a tongue-in-cheek remark directed at Apple CEO Tim Cook.<\/p>\n<\/div>\n
\u201cCongrats dude, proud of you! @tim_cook, let me know if you need any more product help,\u201d Pei<\/a> posted on his official X account, shortly after Hoyss shared an image of Apple\u2019s iconic logo alongside the caption: \u201cNew beginning @Apple\u201d.<\/p>\n<\/div>\n Hoyss, a Berlin-based software designer, has been instrumental in crafting the distinctive visual and user interface identity of Nothing\u2019s products. <\/a>His contributions have been key to helping the London-headquartered brand stand out in a competitive landscape dominated by industry heavyweights such as Samsung, OnePlus, Apple and Xiaomi.<\/p>\n<\/div>\n Known for his innovative approach to UI\/UX design, Hoyss played a pivotal role in establishing Nothing\u2019s software aesthetics, which have been widely praised for their minimalism and clean user experience. His departure marks a significant shift, not just for Nothing, but also for the broader tech community, which has kept a close eye on the startup\u2019s rapid rise.<\/p>\n<\/div>\n Pei\u2019s congratulatory message, while positive on the surface, carried a subtle jab, seemingly a nod to Apple\u2019s interest in Nothing\u2019s design talent. His comment referencing \u201cproduct help\u201d can be interpreted as a sly reminder of Nothing\u2019s growing influence, and perhaps a suggestion that the Silicon Valley<\/a> giant might be looking to younger companies for creative inspiration.<\/p>\n<\/div>\n Though Pei has never shied away from making bold statements or challenging industry norms, this latest exchange highlights the increasing competition between legacy players and emerging disruptors. Whether intended as playful banter or a calculated PR move, Pei\u2019s post has once again stirred conversation around Nothing\u2019s place in the tech world and Apple\u2019s recognition of rising talent beyond its own ecosystem.<\/p>\n<\/div>\n