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Samsung Electronics is close to signing a significant investment deal with Perplexity AI, to integrate the startup’s artificial intelligence<\/a> tech across the South Korean electronics giant’s devices, Bloomberg reported citing sources.<\/p>\n<\/div>\n Representatives for Samsung and Perplexity<\/a> declined to comment, the report said, citing sources to add that the two sides met in South Korea over the past few weeks.<\/p>\n<\/div>\n According to the report, the \u201cwide-ranging deal\u201d would put Perplexity’s AI search technology at the forefront of Samsung devices. So, what would this mean for customers? We explore\u2026<\/p>\n<\/div>\n Sources told Bloomberg that Samsung Electronics<\/a> is also expected to be among the largest investors in Perplexity’s new funding round and is in \u201cadvanced discussions\u201d to raise $500 million at a $14 billion valuation.<\/p>\n<\/div>\n This could signal a departure from Samsung’s reliance on Alphabet’s Google search engine, and \u201cpave the way for it to work with a mix of AI developers\u201d, the report added.<\/p>\n<\/div>\n For Perplexity, the arrangement would mark its biggest mobile partnership to date and follows a recent integration deal with Motorola<\/a>.<\/p>\n<\/div>\n According to a report by Bloomberg News, iPhone<\/a> maker Apple has also shown interest in working with Perplexity, as an alternative to Google Search and ChatGPT (integrated in the Siri voice assistant).<\/p>\n<\/div>\nSamsung to be biggest investor in Perplexity’s new funding round<\/h2>\n
Perplexity and Apple deal in the works too?<\/h2>\n