<\/p>\n
Meta is gearing up to expand its smart glasses portfolio with a new collaboration, this time with Oakley, the iconic sports eyewear brand. The partnership was teased in a brief video posted on Monday by Meta CTO Andrew Bosworth, showing the logos of both companies but offering no glimpse of the new product.<\/p>\n<\/div>\n
While details remain under wraps, Oakley confirmed the upcoming launch via Instagram, saying, \u201cThe next evolution is coming on June 20.\u201d A verified Instagram page titled \u201cOakley | Meta\u201d has also been created, posting a collaborative teaser video shared across Meta\u2019s and Oakley\u2019s official social channels. Meta CEO Mark Zuckerberg reposted the teaser as well, adding to the anticipation.<\/p>\n<\/div>\n
The teaser\u2019s closing frame shows the Oakley and Meta logos side by side, closely mirroring the branding style used for the Ray-Ban Meta glasses, which could indicate a continuation of Meta\u2019s design language in wearable tech.<\/p>\n<\/div>\n
Meta\u2019s smart glasses journey began in 2021 with its first-generation Ray-Ban Stories\u2014glasses equipped with speakers and a camera, but without augmented reality capabilities. The second-generation model, released in 2023 and priced at $299, added an improved camera, enhanced audio, and an AI-powered assistant.<\/p>\n<\/div>\n
The Oakley collaboration could either introduce a third-generation upgrade or repackage the current specs in a sportier, performance-oriented frame, appealing to Oakley\u2019s core user base of athletes and outdoor enthusiasts.<\/p>\n<\/div>\n
Oakley, like Ray-Ban, is owned by Italy-based eyewear conglomerate EssilorLuxottica, making the collaboration a natural extension of Meta\u2019s existing partnership with the group. According to a January report from Bloomberg, the Oakley-Meta glasses will be based on the Oakley Sphaera model and may feature a centrally placed built-in camera\u2014unlike the Ray-Ban Meta glasses, where the camera sits on the edge of the frame.<\/p>\n<\/div>\n
With the June 20 launch drawing near, expectations are building around what Meta and Oakley will offer in this new line. Key questions include whether these glasses will feature further improvements in audio, camera quality, or onboard AI, and whether they will be tailored for sports, outdoor activities, or general lifestyle use.<\/p>\n<\/div>\n
Whatever the specs, this partnership underscores Meta\u2019s ongoing investment in wearable technology as part of its broader strategy to lead the next era of digital experiences beyond smartphones and traditional screens.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Meta is gearing up to expand its smart glasses portfolio with a new collaboration, this time with Oakley, the iconic sports eyewear brand. The partnership was teased in a brief video posted on Monday by Meta CTO Andrew Bosworth, showing the logos of both companies but offering no glimpse of the new product. June 20 […]<\/p>\n","protected":false},"author":2,"featured_media":395406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[37234,188,183,185,186,37231,37235,37229,37228,265,37237,37226,37236,187,184,37227,37232,37230,189,37233,150,182,190,3173],"class_list":["post-395404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-andrew-bosworth-teaser","tag-blockchain-tech","tag-blockchain-technology","tag-crypto-technology","tag-cryptocurrency-technology","tag-essilorluxottica","tag-instagram-teaser-campaign","tag-june-20-announcement","tag-june-20-launch","tag-mark-zuckerberg","tag-mark-zuckerberg-teases-meta-oakley-collaboration","tag-meta-smart-glasses","tag-meta-wearable-strategy","tag-metaverse-technology","tag-nft-technology","tag-oakley-partnership","tag-oakley-sphaera-model","tag-ray-ban-meta-legacy","tag-soul-bound-token","tag-sports-eyewear","tag-tech","tag-technology","tag-token-technology","tag-wearable-technology"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/395404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=395404"}],"version-history":[{"count":1,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/395404\/revisions"}],"predecessor-version":[{"id":395408,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/395404\/revisions\/395408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/395406"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=395404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=395404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=395404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}