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At a time when Meta\u2019s march towards AI supremacy has been dominating the airwaves, the birth of Meta’s proposed AI-generated \u201cdigital twin\u201d has led to much speculation and debate on Instagram. CEO Mark Zuckerberg\u2019s AI hiring blitz <\/a>marks a major pivot towards AI-based solutions and the AI Studio appears to be one of the many ways in which Meta\u2019s AI can affect the social media narrative. A narrative that\u2019s rife with concerns regarding data privacy and individual autonomy.<\/p>\n<\/div>\n Meta\u2019s experiments with AI have thus far yielded mixed results, with more misses than hits. Earlier in 2024, Meta introduced celebrity chatbots in the US market, essentially allowing you to converse with digital alter egos of celebrities. The feature didn\u2019t last, as, according to The Verge, Meta killed it before rolling out the AI Studio feature. However, its implementation in India has been a source of much concern, some of which may have been misplaced.<\/p>\n<\/div>\n Also Read:<\/strong> <\/strong>Meta rolls out \u2018Imagine Me\u2019 in India: Here’s how to turn prompts into personalised AI portraits, a superhero and more<\/a><\/p>\n<\/div>\n Author and journalist Raghu Karnad received a call from Meta India to gauge his interest in utilising its AI tools. \u201cWe had a fairly extended conversation about making reels, being a content creator, and then I was urged to try using this new AI tool. There was a lot of swift encouragement and pandering to sort of coax me into adopting this feature,\u201d says Karnad, adding that there was no attempt by the caller to draw his attention to any terms of conditions. \u201cThe idea<\/a> of a digital twin of yourself and what are incredibly personal qualities… all I know is that I\u2019m not signing up for something like that.\u201d<\/p>\n<\/div>\n A deeper dive into Meta\u2019s AI<\/a> framework revealed that it is not, in fact, here to replace you. Not yet, at least. In fact, Meta India clarified that the Creator AI tool \u2013 \u00a0the other half of the AI Studio\u2019s two-pronged offensive \u2013 has not been launched in the country. Only the AI character chatbot feature, which essentially allows you to create a digital avatar of any kind, with the option of personalising it to mirror your preferences, vernacular and core interests. Meta did not comment on the timeline during which it intends to roll out the Creator AI tool \u2013 a tool which allows users to create an AI proxy that can assist in making reels using your likeness and cadence, among other things. But the possibilities it offers have already sparked a debate in the creator community about the pros and cons of having an AI-based proxy doing the work for you.<\/p>\n<\/div>\n The key difference is that the Creator AI feature is a digital extension of you and is applicable only for those with a professional account. The AI Character feature is essentially a chatbot, seemingly innocuous and gimmicky and targeted at the general public. Both these digital personas bring a different set of complications. An article by The Wall Street Journal explored how these chatbots were capable of indulging in sexually explicit discussions with no safeguards for underage users. Romantic role-play, as it turns out, is a major highlight in its range of social interactions.<\/p>\n<\/div>\n To many creators, the possibilities offered by the AI Studio<\/a> are akin to an Asimovian nightmare. But there are hordes of other influencers for whom it\u2019s a lifeline for much-needed virality and easy engagement. \u201cI think there is an eagerness to be first adopters. People want to cash in on the new thing. Virality is what makes money,\u201d says popular traveller and content creator Ankita Kumar, whose Instagram handle @Monkey.inc has over half a million followers. Kumar echoes the views of other content creators who believe that influencers accrue a following because of their authenticity. \u201cCreators who are in it for the long-haul, at least,\u201d notes Kumar, adding that there is a sizeable horde of creators for whom \u201cit\u2019s about making a quick buck and getting out\u201d.<\/p>\n<\/div>\n Also Read: <\/strong>Mark Zuckerberg\u2019s Manhattan-sized data centre to power Meta\u2019s next-gen AI revolution by 2026<\/a><\/p>\n<\/div>\n However, in an age where the term \u201cauthenticity\u201d is a keyword for many Gen-Z users surfing the choppy seas of the internet, an AI avatar, no matter how life-like, isn’t likely to have to appeal to everyone, according to AI artist and screenwriter Prateek Arora. \u201cThere are many creators who have automated this sort of reel creation. But I think that works for very narrow domains which are largely based on sharing information. Not for creators where people follow them for their subjective experience – like travel vloggers.\u201d Arora\u2019s Instagram is essentially a platform for building an AI-generated sci-fi narrative under the \u201cIndofuturism\u201d movement \u2013 a new creative<\/a> genre that explores sci-fi and futurism from an Indian perspective, that he\u2019s helped popularise. As one of the most prominent voices advocating for AI as a tool to augment one\u2019s creative voice, he also advises against alarmism. \u201cThere have been instances in the past where people pick up (legal) terminology and then it turns out they (Instagram) need to be able to do this just to legally display your AI content for their own marketing purposes. So, for instance, using your persona to endorse something that you wouldn\u2019t isn\u2019t likely to happen because it will obviously generate a strong reaction.\u201d<\/p>\n<\/div>\n For most, the benefit of using social media outweighs the data privacy risks that accompany it. The possibilities offered by Meta\u2019s AI Studio, both with its AI Character and the Creator AI tool, paint a slightly different picture. \u201cIn my understanding of data laws and the way my data is being used, typically, there\u2019s the small consolation that data is being anonymised. This seems like the opposite situation. I don\u2019t want a personalised model of my mind to be one of META\u2019s assets.\u201d<\/p>\n<\/div>\n When asked about whether Meta will only use an individual’s persona to promote the AI Studio tool, to fine-tune its own algorithm, the clarification offered by Meta India was obscured in legalese. \u201cThis is an important conversation, especially since laws not only predate LLMs, but the internet in many cases. How to treat copyright material remains an evolving issue for AI developers, creators, and policymakers. We rely on copyright principles like fair use in the US to train, like our peers. We think it’s clear that fair use in the US enables things like LLM training.\u201d Translation: Meta\u2019s AI model is no different from the way AI in general mines the internet for content.<\/p>\n<\/div>\n Meta\u2019s AI tools appear to be in a state of flux, subject to constant change based on user response. While its modalities may change, it\u2019s clear that Meta intends to lean heavily on AI to generate engagement, even if it means unleashing an avalanche of AI slop on its users. A digital detox revolution could arrive sooner than you think.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" At a time when Meta\u2019s march towards AI supremacy has been dominating the airwaves, the birth of Meta’s proposed AI-generated \u201cdigital twin\u201d has led to much speculation and debate on Instagram. CEO Mark Zuckerberg\u2019s AI hiring blitz marks a major pivot towards AI-based solutions and the AI Studio appears to be one of the many […]<\/p>\n","protected":false},"author":2,"featured_media":398980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[38866,38867,284,188,183,8335,185,186,265,10470,38868,187,184,189,150,182,190,38869],"class_list":["post-398979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai-studio","tag-ai-based-solutions","tag-artificial-intelligence","tag-blockchain-tech","tag-blockchain-technology","tag-chatbots","tag-crypto-technology","tag-cryptocurrency-technology","tag-mark-zuckerberg","tag-meta-ai","tag-meta-ai-hiring-spree","tag-metaverse-technology","tag-nft-technology","tag-soul-bound-token","tag-tech","tag-technology","tag-token-technology","tag-user-data-privacy"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/398979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=398979"}],"version-history":[{"count":1,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/398979\/revisions"}],"predecessor-version":[{"id":398981,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/398979\/revisions\/398981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/398980"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=398979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=398979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=398979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More misses than hits<\/strong><\/h2>\n
Virality and easy engagement<\/h2>\n
In a state of flux<\/h2>\n