The firm bought the coveted Punk from Robert Leshner in exchange for preferred stock, while also expanding its ETH treasury.\n<\/p>\n
GameSquare, a publicly traded gaming-focused company that is adopting an Ethereum treasury strategy, announced<\/a> a major acquisition today of CryptoPunk #5577 for $5.15 million in preferred stock.<\/p>\n The purchase of the \u201cCowboy Ape\u201d CryptoPunk marks the beginning of the firm\u2019s NFT treasury strategy, an expansion of its Ethereum treasury<\/a> strategy. GameSquare\u2019s initial announcement<\/a> of the strategy shift on July 21 stated that its \u201cNFT strategy will focus on Ethereum-native digital assets that align with its creative DNA, including culturally iconic digital art and collectibles.\u201d<\/p>\n The Punk was purchased from the founder of DeFi protocol Compound and current CEO of real world asset tokenization firm Superstate, Robert Leshner, in exchange for preferred stock. Eli Scheinman, who helped broker the sale shared some details<\/a> of the deal on X today, stating \u201cGameSquare\u2019s largest investor is Jerry Jones. Jerry owns the Dallas Cowboys. There was only one Punk that truly made sense. 5577. Ape with Cowboy Hat.\u201d<\/p>\n Not only is the company now collecting NFTs, but it is looking to monetize the blockchain-based collectibles via its so-called \u201cNFT yield strategy.\u201d GameSquare says it plans to yield a 6% to 10% annual return on CryptoPunks through \u201cmarketing activations, community building, and potential licensing opportunities, while continuing to expand its Web3 strategy with high-value, high-impact digital assets.\u201d<\/p>\n In addition to the landmark NFT sale, GameSquare also acquired another $10 million in ETH for its treasury, taking its total to around $48 million out of its $250 million authorization.<\/p>\n The move comes shortly after a massive $8 million CryptoPunk sweep<\/a> on July 21, with NFT bulls hoping that it’s time for the digital collectible space to surge again.<\/p>\n