{"id":400406,"date":"2025-07-31T16:42:52","date_gmt":"2025-07-31T11:12:52","guid":{"rendered":"https:\/\/dripp.zone\/news\/mapping-the-ai-revolution-what-this-means-for-indias-businesses-and-workforce-crypto-news\/"},"modified":"2025-07-31T16:52:31","modified_gmt":"2025-07-31T11:22:31","slug":"mapping-the-ai-revolution-what-this-means-for-indias-businesses-and-workforce-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/mapping-the-ai-revolution-what-this-means-for-indias-businesses-and-workforce-crypto-news\/","title":{"rendered":"Mapping the AI revolution: What this means for India\u2019s businesses and workforce – Crypto News"},"content":{"rendered":"

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The future of your business is here and it is powered by Artificial Intelligence<\/a> (AI). Some view AI as a disruption, while others see it as the starting point of endless possibilities. Whatever side you are at, one thing is for certain \u2013 AI is fundamentally changing everything from how we work and shop to how we bank and create.\u00a0<\/p>\n<\/div>\n

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The latest episode of Mint presents All About AI<\/i>, powered by Salesforce, brought together senior leaders from diverse industries to understand how businesses are navigating this shift, and their insights reveal a roadmap for success in this new era.\u00a0<\/p>\n<\/div>\n

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The AI wave: Jump in or get left behind<\/strong><\/h2>\n

Think of AI as a powerful wave. You can stand on the sidelines and watch it pass, or you can jump in and ride it. For Arundhati Bhattacharya, President and Chief Executive Officer (CEO) of Salesforce South Asia, the choice is simple. She warns that resisting this wave will only overwhelm you. Instead, she urges everyone to \u201cget your toes wet\u201d, because this is not a technology that is going away. She believes that for any company to be sustainable, productive and efficient, it needs to get into the game.<\/p>\n<\/div>\n

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\u201cJust as you can\u2019t swim if you stand on the side of a swimming pool and learn by theory how to swim. You also can\u2019t really understand what Agentforce can do for you unless you are in the water and flailing around. But as you flail, you\u2019ll learn to float, you will learn to swim, and then you learn to do a lot of things,\u201d said Bhattacharya.<\/p>\n<\/div>\n

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This sentiment is seconded by Arun Kumar Parameswaran, EVP and Managing Director – Sales and Distribution (South Asia) at Salesforce. \u201cI think the big change is that progressive organisations have figured out that you can\u2019t wait for the perfect use case. Technology<\/a> is evolving at such a rapid pace that even your best use cases that are showing you the best results could be obsolete in 12-18 months,\u201d he said.<\/p>\n<\/div>\n

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According to him, progressive organisations are embracing a \u201cfail fast, learn fast\u201d mindset so that they don\u2019t get left behind. He cited the example of Bajaj Finance<\/a>, who call themselves a \u201cFin AI company\u201d and have stated that AI is going to be in every aspect of our business. The key to this mindset, he explains, is setting clear guardrails and a foundational architecture for trust, data handling, and security. Once those are in place, every function should be empowered to innovate at its own pace.<\/p>\n<\/div>\n

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AI for enhancing human expertise<\/strong><\/h2>\n

Bhattacharya also provided an insightful perspective on the role of AI, particularly \u201cAgentic AI\u201d. She shared a personal anecdote, wishing for a personal avatar to handle her travels, which she dislikes. \u201cBut, I don\u2019t think we are there yet. It\u2019s still humans with agents. We have automated agents now that can really take off the drudgery from your job and leave you to be more creative, to be more in touch with your customers. Basically, agents allow humans to be more human,\u201d she said.\u00a0<\/p>\n<\/div>\n

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This partnership between human and tech is also at the core of Shweta Gupta\u2019s strategy. As Vice President, Information Technology at Genpact, she sees AI adoption as a matter of \u201ctaking human and the tech together\u201d.<\/p>\n<\/div>\n

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\u201cIt\u2019s not about replacing the human, but tech enabling the human side by side to see what they can automate,\u201d she said.<\/p>\n<\/div>\n

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Genpact is not only adopting AI for its clients but also internally, with its Chief Technology Officer driving a client zero program – a kind of testing ground for the company\u2019s own AI solutions. They have deployed more than 100 AI solutions across finance, sales, and marketing to drive key outputs and improve efficiency.\u00a0<\/p>\n<\/div>\n

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Gupta shared four main principles that are leading the change for her company and its clients. These include using using AI to enable people and not replace them, being ready learn from both successes and failures while innovating, using AI responsibly and integrating ethical considerations into every stage of development, from design to deployment and, finally, ensuring every AI solution has a clear purpose and a measurable Return on Investment (ROI).<\/p>\n<\/div>\n

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Some real-world applications<\/strong><\/h2>\n

AI is already being deployed for a central part of operations across several industries. Saiprasad Potaraju, Head – Enterprise Applications at Hero FinCorp, spoke about how AI is integrated into every step of their credit lending process. During customer onboarding, AI ensures the right data is captured and deciphers, validates, and verifies documents. For the underwriting process, they use a lot of AI and ML models to make faster decisions based on data from multiple sources. After a customer is onboarded, AI is used in collections to understand the right mechanism to use for defaulting customers and recover the money.<\/p>\n<\/div>\n

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Looking ahead, he felt the role of Agentic AI is only going to deepen. \u201cWe are a regulated entity, where AI and agents, can play a role in understanding or interpreting the regulations that come up from RBI and the other sectors, and then see how we respond to each of these by putting right controls in the system, rather than being reactive, being proactive, using Agentforce,\u201d he said.<\/p>\n<\/div>\n

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In the luxury retail sector, AI is enhancing a human-centric experience. Rajendran S, Chief Marketing Officer of Orra Fine Jewellery, said Orra\u2019s unique selling proposition is to sell diamonds as a \u201cpiece of art\u201d rather than a commodity. Towards this, the company curates a \u201cvalet to valet\u201d journey for every customer walking into their 100+ stores.\u00a0 \u201cA customer who\u2019s sitting right in front of a sales person needs to know what he\u2019s buying, and needs to know the inspiration of the designs of what we are making,\u201d he said.<\/p>\n<\/div>\n

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Here, AI acts as a coach for Orra\u2019s sales teams, who are dealing with large SKUs where each design has a unique story to tell. \u201cEach of this design has got a story. How does the sales guy know what it is?\u201d he said.<\/p>\n<\/div>\n

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He also detailed how AI is integral to their marketing strategy. Orra uses performance marketing to drive footfalls to stores and generate leads. This entire performance marketing effort is now being replicated on Salesforce with an AI layer. The AI helps create lookalikes and target audiences with \u201cfar more precision, far more focused\u201d.\u00a0 Without this AI layer, performance marketing is already contributing 4 per cent to their top line. Additionally, AI is used in their Service Cloud to take all customer feedback, queries, and Google reviews seriously. It helps to templatise responses and ensures they are addressed within a certain timeframe.<\/p>\n<\/div>\n

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Customer engagement in AI era<\/strong><\/h2>\n

When it comes to engaging customers, AI is breaking down old barriers. Towards this, AI has solved the challenge of connecting with customers at scale. The barrier to creating a more human-like digital experience has always been the scale of people and or content.<\/p>\n<\/div>\n

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Stephen Hammond, EVP\/ GM, Marketing Cloud at Salesforce, explained that AI has opened up the ability for a natural language experience where a person can express their interests, and the agent or AI system can interpret that and provide a more relevant response. This is all made possible by data and a deep understanding of the individual and the brand.<\/p>\n<\/div>\n

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Hammond\u2019s advice for businesses is clear: \u201cAcknowledging that things are changing is very important. So that comes in terms of speed and getting ahead of things. The way that brands connect with individuals will now start to really go through agents. And so I think it\u2019s really important that companies understand that that is the coming future, and it’s really important for them to get that information now, because they need to start making sure that they\u2019re ahead of the game.\u201d\u00a0<\/p>\n<\/div>\n

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To stay ahead, he feels a company needs to have a clear organisation of its data. \u201cWithout having a clear understanding of who your customer is and what their interests are, you can\u2019t really engage them properly,\u201d he added. He also said that the data must be \u201cactionable\u201d, and linked back to the systems of action.<\/p>\n<\/div>\n

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Disclaimer:<\/strong> This is a Mint editorial initiative, sponsored by Salesforce.<\/i><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The future of your business is here and it is powered by Artificial Intelligence (AI). Some view AI as a disruption, while others see it as the starting point of endless possibilities. Whatever side you are at, one thing is for certain \u2013 AI is fundamentally changing everything from how we work and shop to […]<\/p>\n","protected":false},"author":2,"featured_media":400407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[440,284,263,262,29,39321,260,259,258,265,202,261,182,264],"class_list":["post-400406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse","tag-ai","tag-artificial-intelligence","tag-axie-infinity","tag-axs","tag-business","tag-customer-engagement","tag-decentraland","tag-facebook","tag-game","tag-mark-zuckerberg","tag-nft","tag-sandbox","tag-technology","tag-vr"],"_links":{"self":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/400406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/comments?post=400406"}],"version-history":[{"count":1,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/400406\/revisions"}],"predecessor-version":[{"id":400408,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/posts\/400406\/revisions\/400408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media\/400407"}],"wp:attachment":[{"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/media?parent=400406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/categories?post=400406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dripp.zone\/news\/wp-json\/wp\/v2\/tags?post=400406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}