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India\u2019s home-grown messaging platform Arattai has reached a major milestone, climbing to the top of the Social Networking category on the App Store, amid a dramatic surge in new users and growing calls for homegrown digital solutions.<\/p>\n<\/div>\n
The platform, developed by Zoho Corporation<\/a>, announced its achievement on its official X account, thanking users for their support and celebrating its rise to the number one spot. The announcement comes during a period of extraordinary growth, with daily sign-ups skyrocketing from 3,000 per day to 350,000 per day in just three days, a staggering 100-fold increase.<\/p>\n<\/div>\n Arattai,<\/a> which means \u201cchat\u201d in Tamil, was first launched in January 2021 following concerns over changes to WhatsApp\u2019s privacy policy. The app offers a secure, Indian-made alternative for messaging and communication, aligning with the government\u2019s push for indigenous technology solutions.<\/p>\n<\/div>\n The app\u2019s rapid ascent has been bolstered by high-profile endorsements, including from Union Education Minister Dharmendra Pradhan. <\/a>Last week, he urged citizens to adopt Arattai, calling it \u201cfree, easy-to-use, secure, safe, and made in India,\u201d and linking its adoption to Prime Minister Narendra Modi\u2019s call for \u201cSwadeshi\u201d (self-reliance).<\/p>\n<\/div>\n Perplexity AI CEO Aravind Srinivas also praised Zoho for the app\u2019s impressive momentum, describing it as a strong Indian challenger to established global players like WhatsApp.<\/p>\n<\/div>\n Zoho\u2019s co-founder and Chief Scientist, Sridhar Vembu, <\/a>confirmed that the company is rapidly scaling up infrastructure to cope with the explosive growth. \u201cWe are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work,\u201d he said on X. He also revealed that the surge in users had arrived months ahead of the company\u2019s planned November marketing campaign and feature rollout.<\/p>\n<\/div>\n Arattai is a cross-platform instant messaging application developed by Chennai-based Zoho Corporation. It enables users to send text and voice messages, make audio and video calls, share photos, videos, and documents, post stories, and create group chats, all within a secure and user-friendly interface, claims the platform.<\/p>\n<\/div>\n \u201c@narendramodi we need you to tweet on this, we miss the bus on the Koo app, not again,\u201d tweets an X user by the handle of @Jhunjhunuwala_, requesting the PM to support the Swadeshi app<\/a>.<\/p>\n<\/div>\n Another X user wrote, \u201cAs @Arattai is going to be huge now, we should demand Koo app to make a comeback as well. Also, we need alternate apps for Facebook Instagram YouTube. Let\u2019s go #Swadeshi \ud83d\udc4d\ud83c\udffc full head-on.\u201d <\/p>\n<\/div>\n Yes. Arattai is completely free to download and use. It offers a simple, privacy-focused communication solution without subscription fees, making it accessible to a wide range of users.<\/p>\n<\/div>\nAttarai – \u2018The Swadeshi App\u2019<\/strong><\/h2>\n
What is Arattai?<\/strong><\/h2>\n
Netizens remember Koo following the Arattai user surge<\/strong><\/h2>\n
FAQs<\/strong><\/h2>\n
Is Arattai free to use?<\/strong><\/h3>\n