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Starbucks<\/span><\/a> said Wednesday (Oct. 29) that the turnaround strategy it launched last year led to its first global comparable store sales growth in seven quarters.<\/span><\/p>\n The company\u2019s global comparable store sales increased 1% during the quarter ended Sept. 28, according to a Wednesday <\/span>press release<\/span><\/a>.<\/span><\/p>\n Its North America segment\u2019s comparable store sales were flat, while its international segment\u2019s comparable store sales were up 3%, according to the release.<\/span><\/p>\n Both segments\u2019 figures were improvements over those of the previous year. In the same quarter in 2024, the North America segment was down 6% and the international segment was down 9%, per the release.<\/span><\/p>\n \u201cWe\u2019re a year into our \u2018Back to Starbucks\u2019 strategy, and it\u2019s clear that our turnaround is taking hold,\u201d Starbucks Chairman and CEO <\/span>Brian Niccol<\/span><\/a> said in the release.<\/span><\/p>\n Niccol added that the return to global comp growth gives him confidence that \u201cwe\u2019re on the right path.\u201d<\/span><\/p>\n Advertisement: Scroll to Continue<\/p>\n<\/div>\n Starbucks Chief Financial Officer <\/span>Cathy Smith<\/span><\/a> said in the release that this marked the company\u2019s first global comp growth in seven quarters that the quarter \u201cwas a milestone quarter in getting \u2018Back to Starbucks.\u2019\u201d<\/span><\/p>\n \u201cWe know this continues to be a multi-year turnaround,\u201d Smith said. \u201cWe remain focused on driving our topline while managing the costs that are within our control to deliver durable, sustainable growth and long-term shareholder value.\u201d<\/span><\/p>\n Niccol previewed the \u201cBack to Starbucks\u201d <\/span>strategy<\/span><\/a> in a Sept. 10, 2024, letter to partners, customers and stakeholders, saying he intended to guide the coffee giant back to its roots while navigating the future.<\/span><\/p>\n His plan included providing baristas with the tools and time necessary to craft exceptional drinks, ensuring a personalized and consistent customer experience, improving supply chain logistics, and enhancing the mobile ordering platform.<\/span><\/p>\n During an October 2024 earnings call, Niccol outlined the \u201cBack to Starbucks\u201d <\/span>plan<\/span><\/a> and said: \u201cWe need to reestablish ourselves as the community coffeehouse.\u201d<\/span><\/p>\n Starbucks said in its Wednesday press release that its most recent move in its \u201cBack to Starbucks\u201d strategy was the announcement of plans to close coffeehouses that did not meet the company\u2019s criteria for delivering \u201cthe physical environment consistent with the brand and a clear path to financial performance.\u201d<\/span><\/p>\n