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Instamart\u2019s fifth annual trends report, <\/span>How India Instamarted 2025<\/i>, paints a striking picture of how quick commerce evolved from a grocery convenience into one of India\u2019s fastest-growing tech retail channels. What began as a way to order milk and snacks has, in just a few years, become a platform where premium smartphones, smart appliances and even gold are bought and delivered within minutes.<\/span><\/p>\n<\/div>\n Beyond single headline orders, repeat spending also surged. Instamart\u2019s biggest spender of the year crossed \u20b9<\/span>22 lakh across multiple purchases. The account included everything from <\/span>22 iPhone 17s<\/span><\/a> and 24K gold coins to air fryers, SSDs, headphones and home appliances. Everyday items such as milk, eggs, fruit and Tic Tacs appeared alongside premium gadgets, highlighting how tech and groceries now coexist in the same shopping behaviour.<\/span><\/p>\n<\/div>\n The standout moment of the year came from Hyderabad, where a single user placed the most expensive tech order on Instamart in 2025. The cart, valued at \u20b9<\/span>4.3 lakh, included three iPhone 17 Pros and was delivered within minutes. According to the report, this purchase symbolised a growing \u201cupgrade-now\u201d mindset, where major tech purchases are no longer planned weeks in advance but made on impulse, just like daily essentials.<\/span><\/p>\n<\/div>\n Smartphone deliveries reached new extremes this year. Pune recorded the fastest iPhone delivery of 2025, with a brand-new device reaching a customer in just three minutes. Ahmedabad followed closely with a <\/span>3.5-minute delivery<\/span><\/a>.<\/span><\/p>\n<\/div>\n One of the report\u2019s most telling insights is how frequently smartphones appeared in carts. In 2025, phones became the second-most added-to-cart item on Instamart, behind only milk. From affordable models to top-tier flagships, Indian shoppers increasingly treated smartphones as on-demand purchases rather than special occasions.<\/span><\/p>\n<\/div>\nIndia\u2019s biggest tech spender crosses \u20b9<\/span>22 lakh<\/strong><\/h2>\n
Hyderabad\u2019s record-breaking tech cart<\/strong><\/h2>\n
Smartphones rival milk in popularity<\/strong><\/h2>\n