{"id":415315,"date":"2025-12-27T18:27:33","date_gmt":"2025-12-27T12:57:33","guid":{"rendered":"https:\/\/dripp.zone\/news\/how-nft-marketplaces-adapted-to-survive-in-2025-crypto-news\/"},"modified":"2025-12-27T18:36:04","modified_gmt":"2025-12-27T13:06:04","slug":"how-nft-marketplaces-adapted-to-survive-in-2025-crypto-news","status":"publish","type":"post","link":"https:\/\/dripp.zone\/news\/how-nft-marketplaces-adapted-to-survive-in-2025-crypto-news\/","title":{"rendered":"How NFT Marketplaces Adapted to Survive in 2025 – Crypto News"},"content":{"rendered":"
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In brief<\/h4>\n
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  • NFT marketplaces OpenSea and Magic Eden have both added fungible token trading to their platforms this year.<\/li>\n
  • A market researcher says this is likely due to NFT activity cooling down, and that the moves have helped the platforms stabilize.<\/li>\n
  • Magic Eden said token trading isn’t a major focus, and that it’s gunning to expand into what it calls “crypto entertainment.”<\/li>\n<\/ul>\n<\/div>\n

    NFT mania is a distant memory in 2025. It was an era\u2014back in 2021 and early 2022\u2014when Beeple sold a jpeg for <\/span>$69.3 million<\/span><\/a>, CryptoPunks were going for <\/span>tens of millions<\/span><\/a>, and celebrities kept aping into the <\/span>Bored Ape Yacht Club<\/span><\/a>.\u00a0<\/span><\/p>\n

    The cumulative NFT market cap has dropped 99% from its 2023 all-time high of $184 billion to just $487 million, per <\/span>CoinMarketCap<\/span><\/a>. In what is now a comparatively barren wasteland, NFT marketplaces have been forced to adapt, with titans of the sector like OpenSea and Magic Eden expanding their offerings to include tokens that are fully fungible.<\/span><\/p>\n

    \u201cThe move is largely a response to a structural slowdown in pure NFT activity and the need for marketplaces to defend relevance in a maturing digital asset ecosystem,\u201d James Butterfill, head of research at asset manager <\/span>CoinShares<\/span><\/a>, told <\/span>Decrypt<\/span><\/i>. \u201cIn that environment, a marketplace that once thrived on high-velocity trading of profile picture collections now needs a broader economic base.\u201d<\/span><\/p>\n

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    OS2 open beta is now live:<\/p>\n

    \u2022 A fully reimagined product built entirely from the ground up, for collectors and pros
    \u2022 NFTs \ud83e\udd1d tokens, brought together in one place
    \u2022 Brand new, beautiful ways to explore \u2014 beyond just the floor
    \u2022 14 chains (welcome     @flow_blockchain<\/a>, ApeChain\u2026 pic.twitter.com\/fTJT5eKsm2<\/a><\/p>\n

    \u2014 OpenSea (@opensea) February 13, 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n

    As such, OpenSea <\/span>announced<\/span><\/a> a \u201ccomplete rebuild of its platform\u201d in February of this year to include cross-chain token trading via its <\/span>own decentralized exchange<\/span><\/a>, or DEX.<\/span><\/p>\n

    Dubbed OS2, the new era for the platform enabled token trading across 19 blockchains with a new rewards system called \u201c<\/span>Voyages<\/span><\/a>,\u201d which many have speculated will play a role in its anticipated SEA token launch.\u00a0<\/span><\/p>\n

    \u201cAdding tokens wasn\u2019t about looking at the NFT market and pivoting,\u201d Adam Hollander, CMO at OpenSea, told <\/span>Decrypt<\/span><\/i>. \u201cIt\u2019s an evolution of the company and an understanding of where things are heading. Tokens, digital collectibles, tokenized real-world assets, perps, prediction markets\u2014whatever people are valuing online, we want them to be able to trade it all on OpenSea.\u201d<\/span><\/p>\n