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Instagram head Adam Mosseri has warned that the rapid rise of artificial intelligence-generated images and videos could fundamentally reshape how people perceive content on the platform, pushing authenticity to the centre of its future strategy.<\/span><\/p>\n<\/div>\n In a reflective post shared at the end of December, the<\/span> Meta executive<\/span><\/a> suggested that AI is advancing so quickly that distinguishing real photos and videos from synthetic ones may soon become extremely difficult, forcing Instagram to adapt at pace.<\/span><\/p>\n<\/div>\n AI-powered image and video generation dominated online trends in 2025, driven by tools such as Google\u2019s Nano Banana and OpenAI\u2019s Sora app. Instagram has also leaned into this shift with its Edits app, aimed at supporting AI-led content creation. Despite this, <\/span>Mosseri <\/span><\/a>believes the technology poses a serious long-term challenge.<\/span><\/p>\n<\/div>\n \u201cThe key risk Instagram faces is that, as the world changes more quickly, the platform fails to keep up,\u201d Mosseri wrote in a 20-slide carousel post on December 31. \u201cLooking forward to 2026, one major shift: authenticity is becoming infinitely reproducible.\u201d<\/span><\/p>\n<\/div>\n Mosseri said AI-generated media could be the most transformative change he has witnessed, surpassing previous technological shifts that altered how users interact with the app.<\/span><\/p>\n<\/div>\n Mosseri acknowledged that the basic assumption people once held about digital media is eroding. \u201cFor most of my life, I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly no longer the case, and it is going to take us years to adapt,\u201d he said. \u201cWe are going to move from assuming what we see is real by default to starting with scepticism.\u201d<\/span><\/p>\n<\/div>\nAI content seen as a growing risk<\/strong><\/h2>\n
From trust to scepticism<\/strong><\/h2>\n