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Samsung<\/a> is warning that a chip shortage could drive up prices in the electronics sector.<\/p>\n \u201cThere\u2019s going to be issues around semiconductor supplies, and it\u2019s going to affect everyone,\u201d Wonjin Lee<\/a>, the company\u2019s president and head of global marketing, said in an interview<\/a> in Bloomberg on Tuesday (Jan. 7). \u201cPrices are going up even as we speak. Obviously, we don\u2019t want to convey that burden to the consumers, but we\u2019re going to be at a point where we have to actually consider repricing our products.\u201d<\/p>\n The report notes that Samsung\u2014despite its vast electronics portfolio\u2014is nonetheless subject to the skyrocketing costs of the chips used to power devices ranging from smartphones and laptops to home appliances and self-driving cars.<\/p>\n Lee spoke with Bloomberg at the CES electronics showcase in Las Vegas, where Samsung\u2014like many consumer-facing companies<\/a> at the event\u2014was touting its interconnected and artificial intelligence (AI)-powered products<\/a>, while also facing increasing production costs.<\/p>\n As the Bloomberg report notes, the boom in AI data center construction has led to record demand for high-bandwidth memory, helping lift Samsung\u2019s stock price while also tightening supplies for other uses.<\/p>\n Lee told the news outlet he sees the company outpacing the wider market, as Samsung\u2014unlike some of its rivals\u2014can manufacture memory for its own products.<\/p>\n Advertisement: Scroll to Continue<\/p>\n<\/div>\n \u201cWe\u2019re more optimistic about the outlook of 2026 than what we have experienced last year,\u201d he said. \u201cMobile phones, with the emergence of AI, I think people are looking at upgrading their products to be able to leverage the new technologies.\u201d<\/p>\n In a separate report interview this week, Samsung\u2019s new co-CEO said the company aims to double the number<\/a> of its devices outfitted with \u201cGalaxy AI\u201d to gain an edge over competitors.<\/p>\n As of last year, the company had included AI features backed by Google\u2019s Gemini on about 400 million smartphones and tablets, and wants to increase that number to 800 million this year.<\/p>\n \u201cWe will apply AI to all products, all functions, and all services as quickly as possible,\u201d T.M. Roh told Reuters, in his first interview since taking on the co-chief executive role in November.<\/p>\n