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Tech giant Apple has reportedly beaten Samsung and Xiaomi to emerge as the world\u2019s leading smartphone brand in 2025, as global shipments recorded modest growth driven by stronger demand in emerging markets.<\/span><\/p>\n<\/div>\n According to <\/span>Counterpoint Research,<\/span><\/a> worldwide smartphone shipments rose 2% year on year during 2025, signalling a gradual recovery for the sector after a prolonged slowdown.<\/span><\/p>\n<\/div>\n Counterpoint attributed the growth largely to improving economic conditions and rising consumer demand in emerging economies. These markets played a critical role in offsetting softer demand in several developed regions, where replacement cycles remain stretched.<\/span><\/p>\n<\/div>\n The<\/span> research firm <\/span><\/a>said overall market momentum improved steadily through the year despite ongoing cost and supply challenges.<\/span><\/p>\n<\/div>\n Apple secured a 20% share of the global smartphone market, the highest among the top five manufacturers. Analyst Varun Mishra said the company benefited from solid demand across emerging and mid-sized markets, supported by robust sales of the iPhone 17 lineup.<\/span><\/p>\n<\/div>\n Broader geographic reach and sustained brand appeal helped Apple maintain its lead throughout the year.<\/span><\/p>\n<\/div>\n Samsung ranked second with a 19% market share, recording moderate shipment growth during the year.<\/span> Xiaomi<\/span><\/a> followed in third place with a 13% share, supported by steady demand in emerging markets where affordability and localised strategies continue to drive volumes.<\/span><\/p>\n<\/div>\nEmerging markets drive industry recovery<\/strong><\/h2>\n
Strong iPhone demand lifts Apple to the top<\/strong><\/h2>\n
Samsung and Xiaomi maintain strong positions<\/strong><\/h2>\n