Michael Saylor\u2019s latest message is blunt and direct: \u201cGo Bitcoin today<\/a> \u2014 the money won\u2019t fix itself.\u201d He\u2019s pressing an idea he has pushed for years \u2014 that holding Bitcoin<\/a> is a deliberate choice against the slow decline of fiat money \u2014 and his firm\u2019s actions back up the words. Bitcoin sits below Saylor\u2019s firm\u2019s average purchase price, yet buying has continued.<\/p>\n According to reports, Strategy now holds 714,644 BTC. The average cost of that stash is listed at $76,056 per coin. Recent filings show another 1,142 BTC was bought this month at about $78,815 each, a purchase that amounted to roughly $90 million.<\/p>\n At today\u2019s trading levels near $68,000<\/a>, the position shows an estimated unrealized loss of close to $6 billion, while the reported book value of holdings tops $54 billion after nearly six years of steady accumulation.<\/p>\n Go bitcoin today. The money won\u2019t fix itself.<\/p>\n \u2014 Michael Saylor (@saylor) February 13, 2026<\/a><\/p>\n<\/blockquote>\n Public companies together are reported to hold about 1.13 million BTC, and Strategy<\/a> makes up almost two-thirds of that total.<\/p>\n Reports note that close to 200 public firms hold some Bitcoin, though most of the new buying in January was concentrated in a very small group. One company leads the herd by a large margin.<\/p>\n Saylor\u2019s message isn\u2019t just rhetoric. Reports have disclosed that Strategy follows a long-range plan that includes a seven-year road map disclosed in its Q4 2025 filings, which aims to raise Bitcoin per share by 2032 based on various yield scenarios.<\/p>\n The firm\u2019s playbook is simple: buy on dips and avoid selling. The mantra is repeated: buy Bitcoin and do not sell.<\/p>\n That posture has consequences. Some see it as a show of commitment that can encourage other firms and big investors to act similarly.<\/p>\n Others view the heavy concentration of corporate exposure as a source of market fragility \u2014 if Strategy were to change course unexpectedly, prices could shift fast. Liquidity matters. That risk is understated when the focus is only on conviction.<\/p>\nRelated Reading<\/span><\/h2>\n<\/p>\n
Strategy\u2019s Massive Position<\/h2>\n
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High-Conviction Buying<\/h2>\n
Related Reading<\/span><\/h2>\n<\/p>\n
Market Impact And Criticism<\/h3>\n