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Privacy-first user experiences in generative AI are poised to go mainstream this year as consumer discomfort around data sharing rises, Mark Surman, president and board member of web browser Mozilla, told Mint.<\/i><\/p>\n<\/p><\/div>\n Surman said that while generative AI may spell the end of conventional data privacy, \u201cthere are a lot of innovations happening to make sure that those who aren\u2019t comfortable with AI and the kind of data sharing it needs will have alternate solutions to fall back upon.”<\/p>\n \u201cWe\u2019re seeing the advent of end-to-end encrypted chatbots on the generative AI market right now, where the company at the other end who\u2019s running the chatbots cannot see the messages that you\u2019re sending, or your usage. On the other hand, we\u2019re developing something called \u2018portable private memory\u2019, which we believe is a core technology that will let users have control over their data,” Surman said.<\/p>\n <\/p>\n The \u2018portable private memory\u2019 that Surman spoke about is still in engineering stages at Mozilla Foundation, the parent body of the company\u2019s popular web browser. The product conceptually suggests that the usage activity of users on any popular generative AI chatbot, such as Anthropic<\/a>\u2019s Claude, Google\u2019s Gemini and OpenAI\u2019s ChatGPT, should belong to the user\u2014and not the company.<\/p>\n \u201cThe question that we\u2019re trying to answer is why should the context that users give to a generative AI chatbot be exclusive to each platform,” Surman said.<\/p>\n “As a result, portable private memory will seek to capture all the usage, context and memory lent by a user to a platform, and make it transferable and usable across any AI platform. This would make chatbots more superior in terms of understanding a user, and give a user choice and privacy in terms of which platform or service they want to use,” he said.<\/p>\n As per web analytics platform Statista, the global web browser market has 6 billion yearly active users. With a 2.3% market share, Mozilla has approximately 140 million annual active users on its web browsing platform, Firefox. A portfolio document by Mozilla Foundation published in November last year pegged the company\u2019s annual revenue run rate at $600 million for 2025.<\/p>\n Mozilla is the world\u2019s largest independent web browser, with its larger counterparts Google <\/a>Chrome, Apple Safari and Microsoft Edge all coming preinstalled in billions of devices every year in Android and iOS phones, as well as Mac and Windows computers.<\/p>\n <\/p>\nScale and competition<\/h2>\n
Privacy debate returns<\/h2>\n