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In the ever-evolving world of artificial intelligence, a new player has emerged that is sending shockwaves through Silicon Valley and beyond. DeepSeek, a Chinese startup founded just over a year ago, has developed an AI model that is offering startlingly comparable performance to industry giants like OpenAI’s ChatGPT and Google’s Gemini, but at a fraction of the cost.

Created in Hangzhou, China, this innovative company has not only grabbed attention for its impressive technological strides but also for its challenge to established beliefs about the future of AI development.

What is DeepSeek?

DeepSeek is a mobile app and AI model that has quickly gained traction, especially following its January release. The app shot to the top of the iPhone download charts in multiple countries, including the US, UK, and Australia. Unlike traditional chatbots, DeepSeek’s technology sets itself apart by articulating its reasoning before generating a response. This approach, according to the company, makes its responses more logical and thought-through compared to other AI systems, such as ChatGPT.

Founded by Liang Wenfeng, the CEO of AI-driven hedge fund High-Flyer, DeepSeek operates with an open-source model, allowing developers to build on its technology. The startup’s R1 release, the first major version of its model, claims to deliver performance levels similar to OpenAI’s latest offerings, with the added advantage of lower operational costs.

DeepSeek vs ChatGPT vs Gemini

When comparing DeepSeek to its most prominent competitors, OpenAI’s ChatGPT and Google’s Gemini, there are significant distinctions in both performance and infrastructure.

Performance:
On various leading benchmarks, including the AIME 2024 for mathematical tasks, MMLU for general knowledge, and AlpacaEval 2.0 for question-answering, DeepSeek’s R1 model has shown itself to be a formidable competitor, Bloomberg reported.

In fact, DeepSeek often matches or exceeds the performance of both ChatGPT and Gemini. For example, in the UC Berkeley-affiliated Chatbot Arena, DeepSeek ranks among the top performers, challenging ChatGPT and Gemini, which have long been considered the gold standard in AI.

Efficiency:
One of the key advantages of DeepSeek is its efficiency. While OpenAI and Google pour billions into developing ever-larger AI systems powered by state-of-the-art hardware from companies like Nvidia, DeepSeek’s breakthrough lies in achieving similar performance with far less resource consumption. This raises a critical question: does AI development need to be as energy-intensive and costly as it currently is? DeepSeek’s success challenges the narrative that more power and money are required to build the next big AI model.

Cost:
This efficiency translates into a significant cost advantage. Reportedly, DeepSeek’s development and training costs are far lower than those of its Western counterparts. This has profound implications for the AI industry, particularly when you consider the billions of dollars spent by companies like Meta and Microsoft to build AI infrastructure. With DeepSeek’s model, a more affordable alternative to the likes of ChatGPT and Gemini, could soon become the go-to for developers looking to integrate cutting-edge AI into their products without breaking the bank.

Also Read | What is China’s DeepSeek and why is it freaking out the AI world?

DeepSeek’s shortcomings

However, DeepSeek is not without its flaws. Like most Chinese AI models, it has been designed to self-censor on politically sensitive topics. As per Bloomberg, the questions about the Tiananmen Square incident or Taiwan’s sovereignty, for example, are met with vague responses or are outright deflected. This is a known limitation in Chinese AI models, reflecting the government’s tight control over information.

Furthermore, with the sudden surge in popularity, DeepSeek’s infrastructure has been put to the test. The company experienced a significant outage on January 27, highlighting the potential risks that come with rapid growth and an ever-expanding user base. How well DeepSeek can scale its systems to handle increased demand remains to be seen.

The future of AI

DeepSeek’s success represents a new chapter in the development of artificial intelligence, one that challenges the assumptions around power, cost, and infrastructure. If its models continue to outperform rivals like ChatGPT and Gemini, at a lower cost, it could force the entire AI industry to rethink its strategies.

As the company grows and expands its user base, its open-source model could become a key tool for developers worldwide, accelerating the pace at which AI-driven technologies are adopted across industries. Whether DeepSeek can maintain its momentum and keep its costs low, however, will be the true test of its long-term viability.

(With inputs from Bloomberg)

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